The National Association of Collegiate Esports (NACE) has partnered with esports apparel brand Raven.
The deal will see the brand become the official merchandise partner of the association, which supports collegiate esports across North America.
According to a release, the deal will also involve the launch of a digital storefront, allowing customers to purchase merchandise online. Additionally, the collaboration involves hosting on-site activations during NACE events, starting with the NACE Spring Grand Finals.
NACE members will also receive a range of benefits, including discounts on ordered merchandise and design services. Members will earn a commission on net sales that will go directly to supporting the institution.
“This partnership expands our ability to support member institutions with premium merch offerings and a premier digital experience for institutional fans and stakeholders,” said Riley Long, Executive Director at NACE.
“Raven’s focus on quality and design reflects our shared goal of advancing the professionalism and visibility of collegiate esports.”
Raven is no stranger to collegiate esports. In 2023, it partnered with the High School Esports League, providing students access to its suite of design tools, allowing them to design merchandise for their teams.
NACE In 2025
Outside of expanding its partnership portfolio, NACE has continued building various collegiate esports initiatives for students to compete in. In August, the Association partnered with Blizzard Entertainment for the return of a revamped Overwatch Collegiate programme.
The initiative running throughout the 2025/26 academic year includes two seasons of competitive play where teams can compete for over $140,000 (~£106,883) in scholarship prizes.
Elsewhere, NACE launched its Club Play pilot initiative. Described as a third tier of esports competition, NACE members can compete across Rocket League, League of Legends, VALORANT, Super Smash Bros. Ultimate, and Call of Duty.
Esports merchandise continues to prove a popular revenue stream. With Raven joining forces with NACE, the deal aims to build long-term sustainability for the Association and its members.
