French esports organisation Team Vitality has announced a partnership with French retailer E.Leclerc.
As Team Vitality’s Main Partner, E.Leclerc’s logo will feature in the centre of the organisation’s jerseys, which are worn by its players during international competitions.
Alongside E.Leclerc’s logo appearing on the jerseys, the two parties will collaborate on a range of initiatives focused on wellness and nutrition. In addition to the initiatives, the retailer will integrate esports into its spaces by hosting tournaments and activations.
Other collaborations between Team Vitality and E.Leclerc include the Rising Bees, the organisation’s women’s League of Legends team. The organisation reveals that the Rising Bees will play ‘a central role in the partnership’ which aims to highlight the importance of accessibility and inclusion within the esports industry.
“When we founded Team Vitality in 2013, our dream was to show that esports could become a part of everyday life for all French people,” said Nicolas ‘Neo‘Maurer, CEO and Co-Founder of Team Vitality.
“It’s an opportunity to highlight a responsible and ambitious vision, centred on our talent and guided by values of care and sharing, making esports accessible to everyone – not just passionate fans.”
The partnership marks E.Leclerc’s first foray into the esports industry. Founded in 1948, the retailer is one of the largest in France, with stores in over 750 locations across the country. The retailer sells a wide range of gaming peripherals, including products from the likes of Logitech G and Razer.
Team Vitality’s Continued Expansion
E.Leclerc becomes the latest partner of Team Vitality, an organisation that has continued to expand in the first two months of 2026. In January, the organisation unveiled its newly-designed jersey in collaboration with French streetwear brand Fulllife.
The retailer becomes the organisation’s 10th partner, joining the likes of Skin.Land, Magnum, and gaming furniture manufacturer Secretlab on its roster.
Alongside expanding its partnership portfolio, the organisation has also entered a variety of esports titles. On February 11th, Team Vitality unveiled its CrossFire and PUBG rosters as it prepares to compete in high-profile tournaments.
