Goal increases investment in esports with FIFA player signing

Ollie Ring
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Goal has furthered its interest in esports with the signing of its first esports player, Graham “GrayzaGoal” McIntyre to represent them in FIFA.

McIntyre is signed from Scottish Premier League side Hibernian and will represent Goal at FIFA 18 tournaments on Xbox One as well as creating content for Goal.com and the relevant social media channels. 

The first tournament in which McIntyre will play in is the Sportego eLeague, a FIFA 18 tournament which features players from clubs including Ajax, Manchester City and West Ham United amongst some more traditional names such as Fnatic (and AS Roma), Epsilon and Stark. 

The league in which he is playing is managed by Sportego but broadcast on Goal through social media and the finals will be played at a football stadium, which is yet to be revealed) in April. 

Paul Rayment, Goal’s Marketing Manager said: “We recognise that for the modern fan FIFA plays an integral role in how they enjoy football, for some it’s their primary connection to the sport. On Goal, we’ve seen this evidenced in the numbers we see for our own live streams and traffic that comes to articles on the game.

He added: “By welcoming Graham to the Goal roster we’re looking forward to adding an extra dimension to how we cover FIFA, working with him to advance his career and introduce Goal to an exciting and growing market. Graham’s talent was evident from his performances at the early Gfinity tournaments a few years ago. More recently, his top 100 finishes in the FIFA 18 Weekend League and ending the Celtic eSport League unbeaten shows he has both skill and promise and we’re aiming for him to represent Goal at major tournaments in 2018.”

Esports Insider says: Congratulations to both parties on what we’re sure will be a fruitful relationship moving forward. It’s good to see more and more folk getting involved in esports – and given the content that Goal produce, we’re excited to see what htey muster up here. 

Ollie Ring

Contributing Editor
Ollie swapped the abacus for Sonic on the SEGA Mega Drive at neighbor Frank's house at an early age and has never looked back. With thousands of hours in Dota 2 (and no ability to show for it), he still clings on to the hope that one day, he will replicate Natus Vincere at gamescom 14 years ago and lift the Aegis of Champions. Ollie has been at the intersection of video games, esports, and gambling for over ten years and has also worked in consultancy in the gambling industry. Ollie's work can be found on the likes of: BBC, Red Bull Gaming, Esports Insider, CasinoBeats, PC Gamer, Green Man Gaming as well as his own thought-leadership substack "Esprouts" looking at specific studies and stories where games meet gambling.
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