Latin American organisation INFINITY has partnered with blockchain company Yesports to launch a fan-engagement programme based on non-fungible tokens (NFTs).
INFINITY becomes the seventh esports organisation — the first from Latin America — to partner with Yesports. The organisation joins teams from other regions such as Talon Esports, BOOM Esports and Renegades.
Defined as a ‘Metaverse Engagement Platform’, Yesports will launch an NFT collection based on INFINITY. The token will grant access to fan experiences like VIP tickets to events, private Discord servers, signed merchandise, exclusive video content, access to training live streams of the team and play-along opportunities with the team.
INFINITY also will see Yesports’ Founder and CEO Sebastian Quinn join the organisation as a Web3 advisor. “INFINITY represents one of many top teams we are bringing onto our world-leading esports NFT marketplace and into Web3,” he said in a press release.
Plans for the partnership include launching a project named ‘Infinity Island,’ described as ‘an interactive space within the Yesports metaverse’, and an accompanying NFT collection. According to Damián Szarfirsztein, Commercial Director at INFINITY, the project is part of the organisation’s principle of seeking innovation. He said: “We continue to promote through the integration of emerging Web3 technology and the growth in fan engagement that Yesports will foster.”
The deal highlights an increasing number of esports organisations looking to rely on blockchain and Web3 to establish fan engagement strategies. Being one of Latin America’s main organisations, INFINITY becomes a protagonist in the expansion of blockchain-based fan engagement solutions in the region.
Brazil is also seeing the effects of such expansion. Recently, Socios.com expanded into Brazilian esports by partnering with MIBR for a fan token project, meanwhile Liqi signed deals with Vivo Keyd and Team oNe.
In January 2022, Yesports raised $2.25m (~£1.88m) through a seed funding round that boosted its worldwide expansion. The list of investors includes Polygon Studios, Alphabit, Cosmos, Kernel Ventures, Mozaik Capital and NGC Ventures.
