North American gaming and esports organisation FaZe Clan has announced a partnership with The Sandbox, a decentralised metaverse company and subsidiary of Animoca Brands.
This partnership will see FaZe Clan enter into the metaverse by developing a virtual plot of land called FaZe World. According to the announcement, FaZe and Sandbox will host events and experiences in FaZe World, as well as work towards creating new revenue streams together.
The Sandbox is one of the more popular virtual worlds, known for being the host to an array of digital real estate ventures. Notably, Animoca Brands has partnered with Adidas, Warner Music Group, Ubisoft, Gucci, metal band Avenged Sevenfold and other companies. These companies have their own plots in the metaverse and host activations there. Everyone can buy a plot in the Sandbox metaverse which is an NFT sold through the Opensea platform.
The FaZe World will be situated on a 12 by 12 plot in the Sandbox metaverse. The two companies describe the world as ‘part virtual real estate and part amusement park’. FaZe and Sandbox plan on building digital infrastructure, alongside hosting virtual events, games and digital product releases.
The plots surrounding the FaZe World will be purchasable by the public, giving users the chance to own a piece of virtual land next door to FaZe Clan.
Lee Trink, CEO of FaZe Clan, commented: “FaZe Clan’s leadership position at the apex of gaming and youth culture presents an ideal opportunity to build bridges and lead the gaming community at large into the metaverse.
“Through FaZe World and our partnership with The Sandbox, our already digitally native fans can experience FaZe Clan in a new immersive way.”
