Gfinity Esports Australia has brought Logitech Australia on board as a commercial partner of the upcoming Gfinity Elite Series Australia. Launching in May, Logitech will provide gaming equipment and peripherals for the series through its brands Logitech G and Astro. The series will include competitive gameplay on Rocket League, Street Fighter V, and Counter-Strike: Global Offensive.
Dominic Remond, CEO of Gfinity Esports Australia said the following about the partnership: “We are extremely pleased to have Logitech Australia join the inaugural Gfinity Elite Series Australia, as a Major Partner across all three of our game titles in 2018. The Logitech and Astro brands are synonymous with top-tier gaming and state of the art equipment, which makes this partnership perfectly suited to showcase the best of the best across professional esports in Australia.”
“Given the Gfinity Elite Series Australia will broaden the audience of esports fans in Australia, as well as creating new heights for esports entertainment, I’m delighted that Logitech has identified this partnership as the best way to continue to prove out their market-leading brands with the highly sought-after esports audience,” Remond concluded.
Damian Lepore, Managing Director of Logitech Australia and New Zealand also commente:, “Logitech G and Astro are an integral part of the gaming community, and our partnership with the Gfinity Elite Series Australia in 2018 demonstrates our commitment to the growth of esports.”
“We have been working with professional players over the past few years, whilst developing sophisticated and innovative pro products and are excited to back this world class championship, which is a first for Australia. This is exactly what is needed to take Australian professional gamers to the next level,” said Lepore.
Gfinity Esports Australia announced its partnership with HT&E Limited at the same time as its announced the Gfinity Elite Series Australia in August 2017. The company also partnered with Dell subsidiary Alienware for the inaugural Challenger Series earlier this year in January.
Esports Insider says: Logitech has its fingers its many pies when it comes to esports, so Logitech Australia getting involved with Gfinity Esports Australia makes complete sense from an outsider’s point of view. We hope the series takes off just as it has done in the UK!
