Icelandic esports organisation DUSTY has secured a partnership with sponsorship and influencer platform Cavea.io.
The two join forces to help DUSTY with its commercial endeavours and to drive its sales.
DUSTY, the leading Icelandic esports organisation and one of the very few notable ones in the country, was founded in March 2019 with the goal of ”establishing a global powerhouse in esports fueled by exceptional Nordic talent,” according to the organisation’s website. The organisation closed a $1.1m (~£870,000) financing round early last year.
It has since gone on to sign several competitive rosters such as a CS:GO team that competes in ESEA Main Division and a FIFA team. Previously the teams competed in League of Legends within the Northern League of Legends Championship (NLC) before selling its spot to UniQ Esports Club.
For Cavea, the platform joins a small yet significant list of partners for the Icelandic organisation, alongside apparel company Nike.
In a statement, Asbjorn Asbjornsson, CEO at Dusty, commented: “We look forward to implementing [Caveat’s] AI solution to full extent and believe it has all the necessary ingredients to expedite our rapid growth even further. In my view, this is a groundbreaking venture for Iceland in terms of content creation, tracking and feedback and we look forward to introducing it to our customers.”
Iceland as a nation has lofty esports ambitions. In 2021 Reykjavík hosted the League of Legends Mid-Season Invitational (MSI) and VALORANT’s VCT Stage 2 Masters. In an interview with Esports Insider in August 2021, Ólafur Steinarsson, the Chairman of the Icelandic Esports Association (IEA), shared how his organisation aims to make Iceland a top-five esports country in the world.
