European esports organisation G2 Esports and American fashion company Ralph Lauren have launched a jointly-branded apparel collection.
G2 Esports’ League of Legends team will debut the collection when it competes in the LEC Summer Playoffs taking place on July 15th.
The new collection will include a range of products such as t-shirts, polo shirts, hoodies, tracksuits and caps, all of which will feature a newly designed G2/Ralph Lauren crest. Fans will have the opportunity to purchase items from the collection on the organisation’s website on July 15th.
G2 Esports is no stranger to working with Ralph Lauren. In June 2021, the organisation first partnered with the fashion brand to launch a range of activations including ‘global campaigns’ utilising Twitch and short-form video platform TikTok.
In 2023, G2 Esports has continued to solidify its position as one of the largest esports organisations in Europe. May saw the organisation partner with alcohol brand Jägermeister and CS:GO skin gambling and trading site CSGORoll, with the latter deal sparking criticism.
Alongside Ralph Lauren, G2 Esports has a total of ten partners as part of its extensive portfolio. This includes energy drink brand Red Bull, music streaming platform Spotify, and financial service company Mastercard.
Sabrina Ratih, COO of G2 Esports, spoke on the collaboration: “We are really excited to announce this collection with Ralph Lauren.
At G2, partnerships are all about creating better experiences and offerings for the consumer, bringing fans closer to the brand, and attracting new audiences. This collaboration does all of that and more”.
