Esports organisation Beastcoast has entered a partnership with computer peripheral and hardware company CORSAIR.
As part of this deal, CORSAIR will provide its peripherals – such as keyboards and mice built specifically for gaming – for Beastcoast’s competitors.
Beastcoast has a host of professional players and streamers, competing in Injustice 2, Super Smash Bros., and Super Smash Bros. Melee. On June 18th, it was announced that Beastcoast’s Rainbow Six Siege roster had been acquired by Cloud9.
Grant Zinn, CEO of Beastcoast commented: “We’re thrilled and proud that CORSAIR sees the value in beastcoast an up and coming esports brand. This partnership is a direct result of the tremendous growth we’ve had in the past six months. With the power of a respected brand like CORSAIR, we know we can grow even further.”
Beastcoast welcomes CORSAIR to its roster of partners, which also includes apparel company Design By Humans and health & wellness company INTERVENT.
This isn’t the first time CORSAIR has sponsored an esports organisation, already being involved with the likes of Counter Logic Gaming, Team Secret, ROX Gaming, and Splyce. It’s also strategically partnered with DreamHack for two years.
Esports Insider says: Beastcoast’s partners prior to CORSAIR were a tad different from what’s typical in the world of esports partnerships, so it’s not surprising to see the likes of CORSAIR getting involved. The computer and peripheral company is slowly but surely building up a diverse, unpredictable roster of partners, which is nice to see.
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