North American esports organisation FlyQuest has partnered with Korean skincare brand BRMUD to launch a unique collaboration that brings together K-Beauty and competitive gaming.
According to a release, the two brands will collaborate on content and live events, bringing skincare into the esports space through community-driven activations. Financial terms of the partnership were not disclosed.
BRMUD is a Korean beauty brand known for using Boryeong Mud, which is known for its rich mineral content and detoxifying properties. With a focus on sustainable and recyclable skincare, the brand aligns with FlyQuest’s mission for positive impact.
The deal was managed by Paul (Gihyeon) Cho, VP of Partnerships at FlyQuest, who previously worked as Sponsorship Manager for Korean team T1. This marks a first-of-its-kind crossover as the team continues to position itself as a culture-focused esports organisation.
FlyQuest is a North American esports organisation that was purchased by the Viola family office, the owners of the NHL’s Florida Panthers, in 2022. Largely known for its tenure in League of Legends, FlyQuest became the final LCS champion this year and is currently one of the top teams in the newly formed Legends of the Americas (LTA).
BRMUND joins FlyQuest’s portfolio of partners, which includes sports bookmaker Leon.bet, hardware company NZXT, gaming chair brand Anda Seat and Logitech. Previously, the esports team also had a sponsorship with financial service company Mastercard for its League of Legends team.
“This partnership with FlyQuest is not just about skincare—it’s about shifting the culture,” commented Donghwan Kim, KoMa Media CEO and Head of Marketing US for BRMUD.
“Today’s gamers are confident, expressive, and care about how they show up both on and off screen. BRMUD brings them a skincare routine that’s high-performance, just like they are. Together with FlyQuest, we’re proving that skincare is a skill—and every player deserves a ritual that matches their game.”
