Australasian esports media company LetsPlay.Live has announced rideshare platform Ola as its official transportation partner.
Ola will act as the presenting partner for content such as the ‘LPL Top Three Plays’, and will produce behind the scenes content for LetsPlay.Live’s social media platforms.
Duane Mutu, Managing Director of LetsPlay.Live discussed the partnership in a statement: “It’s always great to see non-endemic brands recognising the potential of unique opportunities within the space of esports. We are looking forward to a successful partnership with Ola across a variety of channels, and are excited for the chance to give our gaming audience a great way to get from A to B when IRL.”
Lets.PlayLive will also have a ‘LETSRIDE’ promotional code for the Ola app for a limited time, giving its fans in Auckland, Wellington, and Christchurch an opportunity to receive a free ride.
Brian Dewill, Country Manager of Ola New Zealand also commented: “Ola are excited to be the official transportation partner of LPL. Esports is an emerging category and as a global tech platform with a focus on innovation, we’re interested in partnering with similarly visionary organisations, who can help us reach an audience of highly engaged early adopters. We’re looking forward to seeing what these synergies can deliver”.
LetsPlay.Live is also partnered with Logitech G, Samsung, Twitch, Flava, SKY, and SKYCITY Entertainment Group.
Esports Insider says: This is an interesting partnership. On the surface, it certainly benefits fans of LetsPlay.Live when it comes to receiving free rides. It could result in some cool co-branded content for LetsPlay.Live so that’s another positive along as that’s what the company’s audience wants.
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