Gaming hardware company ASUS Republic of Gamers has entered a partnership with Indian organisation Entity Gaming‘s mobile division.
The deal coincides with the release of the ROG Phone I and ROG Phone II in India, both of which are said to have been optimised for mobile gaming.
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A release states that ASUS ROG will be the title sponsor Entity Gaming’s mobile division. At the time of writing, the organisation competes in PUBG Mobile.
Varun Bhavnani, Director & Chief Gaming Officer of Entity Gaming added: “We realised that mobile esports will be game-changing early last year. We started scouting, training and investing in this space. Achievements followed. Today, they have manifested at greater heights. We are proud to announce that we are the first mobile esports team in India to be partnered with a smartphone brand which is also gamer first.
“ASUS ROG is a brand every gamer resonates with. They are pioneers in promoting and facilitating gaming and now competitive gaming. This strong partnership enables both brands to unlock a horizon of opportunities for this ever-growing mobile gaming community.”
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Earlier this year, Entity Gaming’s Counter Strike: Global Offensive roster received sponsorship from HyperX, the deal includes both a monetary sponsorship and a supply of peripherals for the organisation’s players.
Dinesh Sharma, Head of Mobile Business at ASUS India discussed the deal in a release: “Republic of Gamers is more than a gaming device brand, it’s a strong community of gamers. ROG Phones are designed to provide the most cutting edge technology for smartphone gaming and are most apt for a competitive and demanding esport environment. The feedback from top gamers are key inputs fed in to the design of Asus ROG Phones. It’s a strong symbiotic relationship.”
Esports Insider says: It’s cool to see companies extend their efforts into into the rapidly-growing Indian market. As we head into 2020, we fully expect more companies to get involved with Indian esports as it continues to expand.
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