Berlin-based organisation G2 Esports has appointed Jordan Bellar as its Business Development Manager.
Bellar is the first full-time employee of G2 Esports to be hired that’s dedicated to building the organisation’s operations in New York City.
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Bellar will be responsible for driving commercial growth for G2 Esports in his new role, not only in North America but on a global basis.
He commented on the new role: “I’m excited to be joining such a talented group at G2. Everything from the teams to the people is truly world-class. Our vision is to blend the cultures of sports, gaming, and music to create 24/7 entertainment. We’re going to be working with the world’s top brands to take this to the next level for our millions of loyal fans and future #G2Army members.”
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Having spent four years at Harris Blitzer Sports & Entertainment prior to joining G2 Esports, Bellar has experience in developing partnership strategy and sales – not only across sports properties such as the Philadelphia 76ers and New Jersey Devils, but with esports properties Dignitas and 76ers Gaming Club.
Last December, G2 Esports received a $10 million (£7.6 million) investment from Joseph Tsai, Owner of Brooklyn Nets and Co-founder of Alibaba Group. The capital is being used to launch the organisation in New York City, which is on course to be opened this year.
Esports Insider says: Bellar’s clearly experienced in both traditional sports and esports, something that we believe will work well in his favour – he’ll be able to get started without lessons in esports being needed. This seems like a good hire for G2 Esports, which has exciting times ahead of it in NYC.
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