Home>Business

VIDEO: Rob Borm on converting fans into customers | ESI Focus

ESI Editorial Team
calendar-icon
August 11, 2021

Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers.

On this week’s ESI Focus podcast, Rob Borm, Aquatik Esports’ Vice President of Strategic Partnerships, joins ESI’s Sub-editor Tom Daniels to discuss this crucial transition.

This is the first episode in ESI Focus’s series on Fan Engagement, presented by REELY.AI, hosted by Esports Insider Sub-editor, Tom Daniels.

Alternatively, you can listen to the podcast on Spotify, Anchor, or Apple Podcast.

[primis_video widget=”5183″]

ESI Focus is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For a weekly round-up of the biggest esports business-related news stories, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.

ESI Editorial Team

  • x-icon
  • linkedin-icon
The ESI Editorial Team delivers in-depth coverage of the esports industry, providing expert analysis on business trends, investments, and esports betting. With extensive experience across journalism, gaming, and betting, the team ensures Esports Insider remains a trusted source for professionals, enthusiasts, and stakeholders seeking insightful and timely news on the competitive gaming and betting landscape.
Read Full Bio
Stay updated with the latest in Esports Follow Esports Insider for breaking news, features and guides
Add ESI as your preferred source on Google Add ESI as your preferred source on Google
Latest News More
Unorthodox plays and scary team coordination: Team WE will likely qualify for MSI
Unorthodox plays and scary team coordination: Team WE will likely qualify for MSI If there is any team you should be rooting for right now in League of Legends esports, it...
June 3, 2026 | Davide Xu
Combo Breaker 2026 was a sad reminder that the FGC can still be uncomfortable for women
Combo Breaker 2026 was a sad reminder that the FGC can still be uncomfortable for women Combo Breaker 2026 was one of the biggest non-EVO fighting game tournaments of the year, with different nationalities...
June 3, 2026 | Cedric Pabriga
VALORANT broadcast interupted by hilarious Discord sound, and you probably just learned CVAL was happening
VALORANT broadcast interupted by hilarious Discord sound, and you probably just learned CVAL was happening Over the weekend, I couldn't stop laughing at one specific moment of the 2026 College VALORANT (CVAL) Championship,...
June 2, 2026 | Olivia Richman
Tundra leaves the scene, GLYPH's hilarious clip, Save-'s 1,000 maps: Dota 2's wild week
Tundra leaves the scene, GLYPH's hilarious clip, Save-'s 1,000 maps: Dota 2's wild week It’s been a really wild week in Dota 2. We have all sorts of stuff happening, from one...
June 2, 2026 | Owen Harsono
More
ESI Ranking System
We’ve created a ranking system to help you quickly know how good each gambling platform is. As gamblers ourselves, we know which factors matter most to you, so we follow a best-in-class methodology to test each one with no stone unturned. Once done, we then rank each platform based on the following tiers:
  • A-Tier High-quality sites that deliver a top experience every time. They boast strong performance, nice features, and reliable support, but are just shy of perfection.
  • B-Tier Solid platforms that are worth a spin. They’re safe, fun, and functional, but may be lacking advanced features or have minor drawbacks.
  • S-Tier Reserved for elite operators only. These go well beyond the norm with lucrative bonuses, rewarding promotions, lightning-fast payouts, and a flawless experience overall.
To read more details about how we review casino and betting sites, check out How We Rate Gambling Operators.