G2 Esports has today announced a funding round with a diverse group of investors who bring with them a wealth of experience from the entertainment, financial, and traditional sport sectors.
The most prominent of the investors is without a doubt FC Barcelona midfielder André Gomes. Others include Eric Mindich’s Everblue Management, MACRO Ventures, and Marc Lemann of Go4It, among others. This initial growth capital will be used ‘to enhance G2 Esports’ talent infrastructure as well strengthen their content and brand initiatives’.
Whilst not a household name like Gomes, Mindich is well versed in the business world. He became the youngest partner in the history of Goldman Sachs at the age of 27, and later founded Eton Park Capital Management, a global investment firm that had peak assets under management of $14 billion.
Despite only being founded in 2013 G2 Esports has grown fast and is now a well known, respected and recognised international org. Former League player Carlos ‘ocelote’ Rodriguez founded the team which now has rosters in League of Legends, CS:GO, Rocket League, Hearthstone, Vainglory and Super Smash Bros.
Portuguese midfielder André Gomes had this to say: “In this increasingly digital world, I see tremendous potential in esports. Carlos’s vast experience as a successful player, entertainer and successful team owner combined with G2’s impressive track record makes this investment a perfect fit. Esports is the next generation of sports and League of Legends is its cornerstone. I couldn’t be more thrilled to invest in and partner with G2 Esports.”
“With this group, we are confident that we can continue on our growth path, build world-class teams and create cutting-edge content. G2 is thrilled to bring partners on board that are both passionate about esports and committed to our global growth,” commented Carlos “ocelote” Rodriguez.
G2 has also started working with Inner Circle Sports LLC, the global sports & media investment bank, who has taken on the role of the team’s strategic advisor.
Esports Insider says: Whilst no details of amounts have been disclosed, this is another big team gaining investment from a number of sources including the financial sector. The investment by Gomes is particularly fascinating and we wonder whether it was former teammate Neymar, who’s reportedly keen in buying a League team, who peaked his interest or perhaps Pique who has his own esports project. The esports interest is strong in the FC Barca camp.
