Square Enix, the game publisher that has brought the popular Final Fantasy, Dragon Quest and Kingdom Hearts franchises has suggested in its Annual Report that it will be taking a deeper look into esports.
Under the heading “Games as a Service, Games as Media” it acknowledges the longevity that multiplayer titles breed in saying: “multiplayer games have taken the lead, and it is standard for games to be designed for long-term play. The terms “multiplayer” and “Games as a Service” themselves have existed for some time, but they are now being used in reference to game designs that place a strong emphasis on longer-term user engagement. We will also endeavour to develop games designed not to be played once after launch but that customers can enjoy more and play longer. In so doing, we will increase customer satisfaction and enhance the lifetime value of the games themselves. ”
It further adds a paragraph emphasising the growth of streaming, and consumers watching others play games and not just playing themselves. The report adds “Watching gaming is growing into a major form of entertainment thanks to considerable advances in the online streaming environment. It is the presence of e-sports spectators that make this meaningful. Once the size of gaming spectatorship grows, gaming itself will gain value as
a form of media. This conversion of gaming into a form of media is proceeding rapidly. We also have a great deal of interest in this field and intend to proactively work to turn it into an actual business. “
At the moment, it’s safe to say that Square Enix doesn’t really delve into esports all too much. At Gamescom, there were certain player-versus-player showpieces across the show. With a PvP element to Final Fantasy always looking busy, there’s no reason that with a specific focus from a developer as large as Square Enix, that they can’t soon bring an esport to the table.
Whilst currently it’s quiet — with the management of the company recognising the opportunity, it’s definitely a developer to keep an eye on.
Esports Insider says: Final Fantasy esports? It’s not quite there yet but who knows, it could be a go-er in the future. With a company that has the clout of Square Enix, it’s definitely worth keeping an eye on.
