Steve Aoki becomes the latest esports entrant and owner

Sam Cooke
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Steve AokiDJ and Music Producer, has become the latest well known figure to purchase an esports team after he became an owner of team Rogueaokitwitchcon

Aoki made the announcement at Twitch’s #TwitchCon event at the weekend. Aoki said: “I can finally take my love of gaming to the next level as an owner of Rogue.”

The North American organisation has rosters in CS:GO and Overwatch at present and is based in Las Vegas, Nevada. With over 4.7 million Twitter followers and a worldwide fandom Aoki will doubtless bring a major spotlight on the team and its activity going forward.

Rogue’s CEO Franklin Villarreal stated: “Our organisation was expanding to the point where we wanted to bring on another partner. We couldn’t be happier that we met Steve when we did. His genuine passion for the eSports scene was exactly what we were looking for.”

Esports Insider: Another day, another acquisition. Esports is ablaze with team takeovers right now especially from celebrity figures. Will Kanye be next, or perhaps the Beckhams? Someone get on the phone to Betway… 

Sam Cooke

Co-Founder
Sam Cooke founded Esports Insider and now leads Insights Group, working across Cyberlabs and Uneven GG. Sam is regularly featured in outlets such as The Drum, Business 2 Community, Esports Insider, and SBC News, focusing on the intersection of esports, entertainment, and finance.
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