Sacramento Kings unveil plans for dedicated esports facility

Sam Cooke
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The Sacramento Kings have today unveiled their plans for a dedicated esports facility and content studio inside of Golden 1 Center.

Golden 1 Center

The training facility, broadcast center, and gamer lounge inside the arena will be used for the team’s upcoming NBA 2K League team as well as future Kings Gaming teams.

Designed to be a “venue within a venue,” the facility will feature gaming technology, full-service broadcast capabilities to produce livestreams and content, as well as amenities to serve games, artists, and the community beyond.

Kings Owner and Chairman Vivek Ranadivé said of the news: “Using technology to engage with our fans and reach new audiences has always been core to our organization’s mission.

“Golden 1 Center is the most advanced arena for basketball, entertainment and esports. This state-of-the-art facility will set a new standard and provide the best-in-class tools that the next generation of superstar gamers need to train, compete and win.”

A full-service studio and green screen room, complete with 4K cameras, will also allow the team to create unique content as they look to engage with fans globally. The production studio will be linked back to Golden 1 Center’s 4K Ultra HD Broadcast Center. 

Via the Sacramento Kings Foundation, the entire complex will also serve as an asset for the region’s non-profits. 

Esports Insider says: The facility certainly sounds impressive and the Kings have evidently invested a sizable sum into it. The mention of ‘future Kings gaming teams’ is interesting too with the NBA team clearly already have more than just the NBA 2K League in mind with their esports plans. 

Sam Cooke

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Sam Cooke founded Esports Insider and now leads Insights Group, working across Cyberlabs and Uneven GG. Sam is regularly featured in outlets such as The Drum, Business 2 Community, Esports Insider, and SBC News, focusing on the intersection of esports, entertainment, and finance.
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