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Chadley Kemp

Contributing Editor
Chadley Kemp (preferably just "Chad") has nearly a decade of editorial experience spanning esports, gaming, crypto, and betting content, covering everything from Counter-Strike and VALORANT to League of Legends and Dota 2. Outside of esports, Chadley holds a Ph.D. in Physiology and has published research in several peer-reviewed scientific journals.
Chadley Kemp
ARTICLES WRITTEN
ARTICLES WRITTEN 9
ARTICLES REVIEWED
ARTICLES REVIEWED 10
FAVOURITE GAMES
FAVOURITE GAMES Dota 2
FAVOURITE PLATFORM
FAVOURITE PLATFORM PlayStation
CURRENTLY PLAYING
CURRENTLY PLAYING Dota 2

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EXPERTISE

Chad specializes in SEO-led features, content commissioning, and page optimization across esports, betting, and gaming verticals. He overhauls pages and leads new content creation to drive traffic growth through structured formats, machine-readable content, and E-E-A-T best practices. Working with leading esports brands and bookmakers, he delivers high-authority content that consistently ranks, converts, and scales.

Chadley Kemp's Recommendation

"From my experience, real traffic growth isn’t about pumping out more content. It’s about the approach. When you structure pages properly around search intent, tighten up quality, and build in clear trust signals, both users and Google respond accordingly. Content that’s easy to read, easy to understand, and easy for algorithms to process consistently outperforms everything else."

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EXPERIENCE

  • Esports Insider
    Esports Insider Contributing Editor 2026–Present
  • Esports.net
    Esports.net Features Editor 2025–Present
  • University of Cape Town
    University of Cape Town Doctor of Philosophy in Physiology 2018–2023

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ESI Ranking System
We’ve created a ranking system to help you quickly know how good each gambling platform is. As gamblers ourselves, we know which factors matter most to you, so we follow a best-in-class methodology to test each one with no stone unturned. Once done, we then rank each platform based on the following tiers:
  • A-Tier High-quality sites that deliver a top experience every time. They boast strong performance, nice features, and reliable support, but are just shy of perfection.
  • B-Tier Solid platforms that are worth a spin. They’re safe, fun, and functional, but may be lacking advanced features or have minor drawbacks.
  • S-Tier Reserved for elite operators only. These go well beyond the norm with lucrative bonuses, rewarding promotions, lightning-fast payouts, and a flawless experience overall.
To read more details about how we review casino and betting sites, check out How We Rate Gambling Operators.