Parimatch x Virtus Pro 2021 Extension

Parimatch extends Virtus.pro partnership

Sports betting company Parimatch has extended its partnership with Russian esports organisation Virtus.pro. The renewed deal will see the company support the organisation's Dota 2 and CS:GO rosters, with Parimatch's logo remaining on...

PSG Esports extends Betway partnership

PSG Esports, the competitive gaming division of French football club Paris Saint-Germain, has extended and expanded its partnership with bookmaker Betway. The agreement sees Betway named the official principal partner for PSG.LGS,...

ONE Esports unveils partnerships with Foodpanda, Tinder, TikTok, and Shopee

ONE Esports, the esports venture of sports media company ONE Championship, has announced strategic partnerships with grocery delivery platform Foodpanda, Tinder, TikTok, and e-commerce firm Shopee. As a result of the agreements,...

EMERGE Esports announces LGD Gaming and EHome partnerships

Singapore-based esports talent management agency EMERGE Esports has announced a year-long partnership with Chinese organisations LGD Gaming and EHome. The agreement sees EMERGE support both organisations throughout 2021, which includes providing...
DotaValkyries

DotaValkyries launches to increase female presence in Dota 2 esports

A new project called DotaValkyries has been launched to promote female Dota streamers and to ensure representation at the highest competitive level. DotaValkyries was founded by artist and gamer 'ValkyrjaRuby' and Women in...

WePlay Esports signs exclusive partnership with GRID

Media holding company and tournament organiser WePlay Esports has announced an exclusive partnership with data platform GRID. The partnership will see WePlay Esports provide in-game data to GRID during its tournaments to...

VIE.bet sponsors Movistar Liga Pro Gaming league and Infamous Gaming

NASDAQ-traded gambling company Esports Entertainment Group (EEG) has expanded its esports betting brand VIE.bet into Latin America through two new partnerships. The marketing-focused agreements will see VIE.bet sponsor Peru-based esports organisation Infamous...

ESL finds global betting partner in 1xBet

Esports events company ESL has named bookmaker 1xBet the official global betting partner of the ESL Pro Tour CS:GO and its ESL One Summer & Winter Dota 2 events. RELATED: EPOS secures two-year...
Fnatic x LeTou Renewal

Fnatic renews partnership with Letou

London-based esports organisation Fnatic has renewed its partnership with online gaming entertainment service Letou. The renewal will see the firm continue to sponsor Fnatic's Dota 2 team for the duration of 2021. RELATED: Fnatic bets...
ESI India SEA February

Top Indian and SEA esports business developments in February 2021

The month of February saw both tournament operators and organisations tie up sponsorship deals in a bid to capitalise on the growing markets of Southeast Asia and India. While the PUBG...