Immortals secures League of Legends naming rights deal with Progressive
North American esports organisation Immortals has announced a multi-year League of Legends naming rights deal with American insurance company Progressive.
As a result of the agreement, the organisation’s LCS teams will compete...
Team Vitality and adidas join forces to launch semi-pro team
French esports organisation Team Vitality has teamed up with global sportswear brand adidas for the League of Legends Open Tour 2022.
As part of the deal, Team Vitality will launch a semi-pro...
Fnatic announces L’Oréal Men Expert partnership
European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert.
As a result of the deal, both entities will develop content and product activations centred...
LEC names LG UltraGear as gaming monitor partner
The League of Legends European Championship (LEC) has named LG UltraGear as its official gaming monitor partner for 2022 and 2023.
As a result, the electronics brand's monitors will be used on-stage alongside sponsoring a range...
LEC collaborates with pop rock band Against the Current
The League of Legends European Championship (LEC) has announced a collaboration with American pop rock band Against the Current.
As a result, the band has released its latest single 'Wildfire' in collaboration...
Anheuser-Busch named esports partner of CLG and Knicks Gaming
American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming.
According to the release, the North American esports organisations will collaborate with Anheuser-Busch...
DRX acquires esports organisation Vision Strikers
South Korean esports company DRX Corp. has announced the acquisition of eDreamWork Korea, the parent company of esports organisation Vision Strikers.
According to a release, Vision Strikers' brand is expected to merge...
Team Vitality announces €50m talent investment alongside CS:GO announcement
French esports organisation Team Vitality has announced a talent-focused €50m (~£41.8m) investment from esports venture fund Rewired.gg.
The investment, which is expected to help develop 'European super teams', will be distributed throughout...
X7 Esports partners with SureFire
Isle of Man-based organisation X7 Esports has announced a partnership with peripherals brand SureFire.
According to the release, the Verbatim Europe-owned peripherals brand will be the sole sponsor of X7 Esports' upcoming...
ESI 2021 round-up: Looking forward
“Never let a good crisis go to waste,” Winston Churchill’s infamous saying goes. This was a lesson quickly gleaned by esports’ practitioners in the past two years.
More important than dwelling...