ESI London returns, Misfits raises $35m, Fnatic gets jersey sponsor | ESI Digest #61

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
ASTRO x NYSL

Andbox reveals ASTRO Gaming collaboration

New York-based esports organisation Andbox and audio peripheral brand ASTRO Gaming have revealed a limited edition NYSL X ASTRO Go For the Gold Collection that includes a gold necklace and gold-painted...
OverActive Media revenue

OverActive Media reports $2.1M CAD revenue for Q2 2021

OverActive Media Corp (OAM), the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has reported its Q2 2021 earnings — $2.1 million CAD (~£1.2 million), representing a growth of 71...
esports sponsors July 2021

Key esports sponsorships and partnerships, July 2021

July 2021 brought high temperatures and a soaring amount of esports partnerships. Last month, we saw such collaborations as an esports debit card, custom microbrew, veteran outreach programme, a Lexus content house,...

Coca-Cola and State Farm reassessing Overwatch League sponsorships

Insurance company State Farm and soft drink manufacturer Coca-Cola are reevaluating its partnerships with Activision Blizzard’s Overwatch League, according to an article in The Washington Post. The two entities reached this decision in...
Razer Invitational

The Razer Invitational expands to include the Middle East

Gaming peripherals brand Razer has announced that its esports tournament series, the Razer Invitational, will make its debut in the Middle East.  The event, which kicks off on August 8th, will see...
Minnesota Rokkr announces Nature’s Way partnership

Minnesota Røkkr announces Nature’s Way partnership

North American esports organisation Version1 has announced a partnership with herbal medicines and supplements provider Nature’s Way for its Call of Duty League team Minnesota Røkkr. The deal will see Nature’s Way...
KC Pioneers x Zoomph

KC Pioneers enters strategic partnership with Zoomph

Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph. Through this partnership, the KC Pioneers will gain access to audience insights, logo detection, social analytics, and sponsorship tracking to...

Clayster named Zenni ambassador 

Online eyewear retailer Zenni has announced New York Subliners Call of Duty player James 'Clayster' Eubanks as its latest brand ambassador.  As a part of his role, Eubanks will be featured across...
ONE Esports Announced

ONE Esports partners with Activision Blizzard and foodpanda Thailand

ONE Esports, the esports venture of sports media company ONE Championship, has announced two partnerships with Activision Blizzard and grocery delivery platform foodpanda Thailand. According to Mark Aubrey, Activision Blizzard’s Vice President...