Opinion: In esports, what determines brand prestige is success — not content
Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity...
BLAST Premier and Bondly launch chicken NFTs
CS:GO esports tournament series BLAST Premier has partnered with NFT solutions provider Bondly to launch a chicken-themed NFT collection.
The chicken-themed collection will launch on June 15th, with BLAST NFTs starting at...
Envy Gaming teams up with ProFlowers and USAA
North American esports organisation Envy Gaming has announced two new partnerships with insurance brand USAA and internet commerce retailer ProFlowers.
According to the release, both brands will create activations with Envy Gaming....
CS:GO strategies, analysed: A look at how Bayes Esports analyses data using AI
In this piece, Gustav Geissler, Data Scientist at Bayes Esports, details how Bayes analyses CS:GO strategies using AI.
Choosing and executing a strategy can make or break your game. If two teams of...
Brazilian football club Cruzeiro returns to esports, partners with 7W Play
Brazilian football club Cruzeiro Esporte Clube has announced its return to esports through a partnership with Brazilian digital entertainment company 7W Play.
According to the release, Cruzeiro will utilise 7W Play to help...
BLAST Premier expands Fall Qualifiers to include China and Brazil
CS:GO esports tournament series BLAST Premier has expanded its Fall Qualifying Series to include more countries, such as China and Brazil.
The Fall Qualifiers, which takes place from July to September, will...
Challengermode teams up with Opera GX, creates grassroots esports fund
Swedish esports platform Challengermode has announced a partnership with web browser Opera GX.
The partnership will see both parties create a ‘grassroots esports fund’, which aims to accelerate the growth of small...
Making esports data beautiful — GRID
To a data company, ‘esports’ is about as useful a category as ‘European’ or ‘African’ is a nationality. Esports titles share some likenesses — they are all digital, chiefly — but...
Ninjas in Pyjamas joins forces with Mercuryo
Swedish esports organisation Ninjas in Pyjamas has partnered with cryptocurrency company Mercuryo ahead of the 2021 BLAST Premier Spring Finals.
The agreement sees Ninjas in Pyjamas and Mercuryo collaborate throughout the event....
MESL General Manager discusses Middle Eastern CS:GO scene and Skybox Technologies partnership
Earlier this month, the Middle East Stars League (MESL), a CS:GO esports tournament series, announced a partnership with match visualisation and analysis company Skybox Technologies.
As a result of the partnership, the...