Kings Guard Gaming joins forces with VSP Global Innovation Center

NBA 2K League franchise Kings Guard Gaming has announced a multi-year partnership with the vision care company VSP Global Innovation Center. The partnership seeks to promote eye health in the gaming community...
Nets GC partner with HBCU to educate students

Nets Gaming Crew partners with HBCU Gaming to educate students

Nets Gaming Crew, the NBA 2K affiliate of the Brooklyn Nets, has partnered with HBCU (Historically Black Colleges & Universities) Gaming to help educate students about career opportunities within the esports...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....

Cinemark partners with Mission Control to bring esports to theaters

North American movie theatre company Cinemark and esports firm Mission Control have announced a partnership that will bring esports and gaming events to movie theatres around the United States. RELATED: Mission Control...

Wilson named official match ball of NBA 2K League

Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA.  The...
Cavs x EGL

Esports Ent Group inks partnership with Cleveland Cavaliers

NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has announced a multi-year partnership with the Cleveland Cavaliers to serve as the NBA franchise’s official esports tournament platform provider. As a result, EEG will...
Kings Guard Gaming

NBA 2K League franchise Kings Guard Gaming partners with Acronis

NBA 2K League franchise Kings Guard Gaming has announced a cyber protection partnership with global technology company Acronis. The partnership, which is supported by information technology company Executech, will see Acronis provide...

Magic Gaming appoints AdventHealth as official health partner

NBA 2K League team Magic Gaming has announced a partnership with non-profit health care system AdventHealth Medical Group.  As a result of the deal, AdventHealth will become the team’s official health care...
76ers Gaming Club x Zipchair

76ers Gaming Club gets comfortable with Zipchair deal

NBA 2K League team the 76ers Gaming Club has announced a multi-year partnership with chair manufacturer Zipchair. As 76ers Gaming Club's official gaming chair partner, Zipchair will provide the team's players and...
Gen.G Tigers relocates to University of Kentucky

Gen.G Tigers of Shanghai relocates to University of Kentucky

Multinational esports organisation Gen.G has relocated its NBA 2K League franchise, the Gen.G Tigers of Shanghai, to the University of Kentucky (UK) ahead of the 2021 season. The team will practice and compete in the university's Federal...