Ultimate Gaming League launches with NFL player-owned team franchises

The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by Antares Gaming,...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...
ldn yop partnership

LDN UTD names Yoplait as Inter-Borough Yop Esports Championships title sponsor

British grassroots esports organisation LDN UTD has named drinkable yoghurt brand Yop from Yoplait as the title sponsor of its Inter-Borough Esports Championships. The Inter-Borough Yop Esports Championships, also dubbed the 'Yop Esports Champs', commences today...

76ers GC and Saint Joseph’s University enter content partnership

The Philadelphia 76ers' NBA 2K League side, 76ers GC, has partnered with local university Saint Joseph's University to create a content series exclusively for the college's students. Along with the content series, the two parties will run...
Rio Ferdinand

Rio Ferdinand Foundation joins LDN UTD esports initiative

British youth charity, the Rio Ferdinand Foundation has partnered with esports organisation LDN UTD to host the inaugural LDN UTD Inter-Borough Esports Championships. Set up by the former professional footballer turned BT Sport Pundit, Rio Ferdinand, the two...
British Esports Association x British Basketball

British Esports Association joins forces with British Basketball Federation

Not-for-profit organisation the British Esports Association has partnered with the British Basketball Federation, Britain's governing body for basketball, to collaborate on selecting and managing a team of British NBA 2K21 players.  The team selected will compete in the FIBA...

Mayor of London backs esports campaign to tackle youth unemployment

The Mayor of London Sadiq Khan has joined forces with esports organisation LDN UTD for an initiative aimed at tackling youth unemployment in the capital. RELATED: iSportconnect CEO Sree Varma invests in...
ESL DAIMANI Cologne Birmingham

ESL expands media partnership with SPORT1

Tournament organiser ESL has expanded its partnership with German television broadcaster SPORT1. The expansion will see the broadcaster show major tournaments hosted by ESL and DreamHack on its dedicated esports channel eSportsONE. RELATED: ESL to run VALORANT esports...
Bucks Gaming teams with QLASH

Bucks Gaming teams with QLASH for European NBA 2K competition

Bucks Gaming, the NBA 2K League affiliate of the NBA’s Milwaukee Bucks, announced this week that it has allied with European organisation QLASH to hold a competition. The QLASH & Bucks Gaming...
Free Fire India Championship

The top Indian esports business developments in August 2020

We take a look at last month’s biggest stories from the world of Indian esports. This includes a renewed effort to promote Riot Games' titles between the company and PFG, along...