Pole Position: Accelerating esports racing in the Middle East
From our sponsor: Pole Position
Esports, and especially online racing, is a booming global phenomenon that witnessed rapid growth during the past year.
As such, motorsports event and consultancy agency Pole Position is...
pHorum7 launches to provide more inclusivity in sim racing
A group of motorsport professionals have come together to launch pHorum7, a new company designed to drive inclusivity and diversity in sim racing and esports.
According to the release, pHorum7 ‘recognises the...
Alpine, Porsche, Ferrari among Le Mans Virtual Series entries
Media technology company Motorsport Games teased a list of this year's $250,000 (~£181,383) Le Mans Virtual Series participants that include some of the world’s best-known motorsport and sim racing names.
At least 38 entries...
Motorsport Games announces $250,000 Le Mans Virtual Series
Media and technology company Motorsport Games and the Automobile Club de l'Ouest (ACO) have joined forces to launch the Le Mans Virtual Series.
Following on from the success of the 2020 Virtual Le Mans race,...
ESE Entertainment named marketing partner of Porsche Esports Sprint Challenge Poland
Entertainment and technology company ESE Entertainment has been named as the marketing partner for the 2021 edition of the Porsche Esports Sprint Challenge Poland (PESCP).
The deal will see the company provide its marketing...
Logitech G announced as latest eNASCAR partner
Peripherals brand Logitech G has been announced as the latest partner of the eNASCAR Coca-Cola iRacing Series.
As a result of the partnership, the brand’s Logitech G 923 product will be the...
Allied Esports and NASCAR launch gaming truck tour
Esports entertainment company Allied Esports has announced a collaboration with NASCAR to introduce gaming activations that will take place at a number of Cup Series races.
The collaboration will see the Allied Esports...
McLaren unveils esports facility, Gen.G expands Puma deal | ESI Digest #52
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...
McLaren Racing unveils esports facility in UK
UK-based motorsport team McLaren Racing has announced the launch of the McLaren Shadow Studio, a space for its esports teams and ambassadors to train, race, and produce content.
The facility, which is...
World Pro Racing invests €300,000 in sim racing facility
Simulation racing event organiser World Pro Racing (WPR) has announced it is opening a dedicated facility for driver development, training, and hosting in-person sim racing events.
According to a release, €300,000 (∼£259,095) has...