Why esports lacks (but desperately needs) unified viewership metrics
We’ve all heard the claim that esports is bigger than the Super Bowl — but without…
Features
Minnesota RØKKR COO weighs in on Call of Duty League changes
Call of Duty League has had to adapt quickly. While the coronavirus has caused every…
How Tricia Sugita has reshaped FlyQuest as CEO
Over the last few weeks, companies that operate in America have had to make a…
This week in esports: Kappa, KitKat, Levi’s, Puma, Samsung
As always, we’ve rounded up the biggest and best stories from the past week so…
The most popular esports events of May 2020
Esports Insider collaborates with esports analytical firm Esports Charts to take a look at event viewership on a…
How ESL boosted its media rights revenue with the Pro Tour
SportsBusiness reports that a global value of $49.5 billion (£39.1 billion) was reached when it…
This week in esports: Gfinity, HUYA, London Spitfire, Vodafone Giants
As always, we’ve rounded up the biggest and best stories from the past week so…
Organisations should turn a regional approach into global appeal
Esports is considered a global industry in every sense of the word. Not only are…
Who are the most watched esports teams?
Every sports team wants to attract fans to their matches, be it on-site in stadiums or on TV in local and international competitions. More eyes attract more sponsors and partners,…
Staying power: How hotels and esports can mutually benefit
Offline esports events are the crème de la crème of the industry. Despite being digital in nature, competitive gaming thrives when teams compete in the same location. Nothing quite matches…
Esports prize pools: Are they declining and why are there payment issues?
At its core, competition is the most important part of the esports ecosystem. Across a vast number of games, there are tournaments that range from grassroots to international events. The…
CS2 Shanghai Major 2024: What sportsbook managers need to know
The Perfect World Shanghai Major 2024 elimination stage has just commenced, with the event already showcasing why it is a major milestone in the 2024 Counter-Strike 2 (CS2) esports calendar. …
“Expanding the footprint” — Head of Overwatch Esports Sean Miller discusses OWCS’ future
In late November the Overwatch Champions Series (OWCS) concluded its first competitive year at Dreamhack Stockholm 2024, with Saudi organisation Team Falcons walking out victorious. Recording a peak viewership of…
Best and worst esports rebrands
Branding is a powerful business tool that can help to refresh the image of a company. A successful rebrand, which respects the brand’s legacy and core image, can be key…
