EA and NFL renew Madden Esports partnership
Game publisher Electronic Arts (EA) has announced a major renewal of its partnership with the…
NFL
Great Clips, Honda and Scotiabank return for 2022 NHL Gaming World Championship
The National Hockey League (NHL) has announced that the league’s corporate partners Great Clips, Honda,…
Full Sail University partners with Klic.gg for Madden 22 tournament
Full Sail University, a tech-focused university in Florida, has partnered with streaming platform Klic.gg and…
Simplicity Esports secures joint venture with ESTV
North American organisation Simplicity Esports and Gaming Company has entered into a joint venture with global…
KC Pioneers enters strategic partnership with Zoomph
Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph. Through this partnership,…
Esports Entertainment Group scores partnership with Denver Broncos
Esports Entertainment Group (EEG) has announced a multi-year partnership with the Denver Broncos to become…
EA Sports announces ‘The Yard’ invitational tournament
EA Sports has announced an invitational event for its Madden NFL video game series. The EA Sports…
Value in Western esports: The importance of League and CS:GO
When we discuss value in the Western esports industry, what are we usually referring to?…
Wycombe Wanderers launch esports platform with Rival
EFL Championship football club Wycombe Wanderers has announced a partnership with esports competition platform Rival. The ‘Wycombe eSports Arena’ will provide a platform for gaming fans all around the world…
Philadelphia Eagles signs multi-year agreement with Esports Entertainment Group
Gambling firm Esports Entertainment Group (EEG) has signed a multi-year agreement to serve as the official esports provider for the Philadelphia Eagles, with the NFL team, in turn, becoming an EEG shareholder.…
Gillette partners with The Yard: HBCU Esports Alliance and CSL Esports
Grooming brand Gillette has joined forces with The Yard: HBCU Esports Alliance, a diversity initiative for historically black colleges and universities (HBCU), and CSL Esports, a programme that creates opportunities for schools through esports.…
Ultimate Gaming League launches with NFL player-owned team franchises
The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by…
Key esports sponsorships and partnerships, November 2020
As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To…
Learfield IMG strikes Esports Engine, Mainline and Endeavor deals for Level Next
Learfield IMG College has announced partnerships with operations company Esports Engine, tournament software and management company Mainline, and Endeavor for its Level Next collegiate league. Level Next was first announced back in…
