Gen.G expands PUMA partnership
Multinational esports organisation Gen.G has announced a worldwide expansion of its partnership with global sportswear brand PUMA.
As a part of the deal, PUMA will become the official jersey partner of Gen.G’s...
Alpha Esports Tech renews and expands Oxygen Esports deal
Canadian esports tournament organiser and marketing firm Alpha Esports Tech has announced the renewal and expansion of its partnership with North American organisation Oxygen Esports (OXG).
As a result of the partnership...
UMG Gaming renews Gears Esports partnership
UMG Gaming, a subsidiary of Engine Media, has renewed its partnership with Gears of War developer The Coalition.
As a result, the tournament organiser will remain as the principal esports partner for Gears Esports for...
UK-based company Celebrity Esports goes into liquidation
Celebrity Esports has gone into liquidation, months after securing partnership deals with the likes of Grenade, Primark and NOW, among others.
The company, founded by Leo Skagerlind, was launched in March 2020...
Apex Legends announces esports plans for ALGS second season
Game developer Respawn Entertainment has unveiled its Apex Legends esports plans for the second season of its Global Series (ALGS).
The second season, which is scheduled to take commence in September 2021,...
ESL signs exclusive media rights deal with G4
Esports tournament organiser ESL Gaming has granted exclusive media rights to G4, the long-dormant gaming TV network set to return under Comcast NBC Universal in 2021.
G4 will produce and broadcast exclusive...
GRID secures data rights deal for Malta Vibes events
Data platform GRID Esports has announced a partnership with tournament organiser Eden Esports for the Malta Vibes Knockout Series.
The online CS:GO series features a total of six single-elimination tournaments for teams...
BLAST teams up with Razer for Apex Legends event
Esports tournament organiser BLAST has announced a partnership with gaming peripherals manufacturer Razer for its upcoming BLAST Titans Apex Legends event.
According to the release, the partnership looks to integrate Razer into...
Predator partners with VALORANT Challengers Malaysia and Singapore
Riot Games-led event VALORANT Challengers Malaysia and Singapore has named Acer’s Predator line as its official gaming PC and laptop partner for the tournament’s third stage.
As part of the deal, fans...
McLaren Racing unveils esports facility in UK
UK-based motorsport team McLaren Racing has announced the launch of the McLaren Shadow Studio, a space for its esports teams and ambassadors to train, race, and produce content.
The facility, which is...