Esports Entertainment Group strikes sponsorship deal with Kraft Sports
Esports Entertainment Group has announced a multi-year sponsorship deal with Kraft Sports and Entertainment to be the official esports tournament provider of the New England Patriots and the New England Revolution.
As...
Creating a culture of excellence in esports — Caleb Cousens
What can esports orgs learn from sports' greatest dynasties?
In this piece, ESI's new Guest Columnist Caleb Cousens, CEO of Adamas Esports, explores how teams gone by have created winning cultures,...
FACEIT reveals HyperX as first sponsor of collegiate leagues
Esports platform and tournament organiser FACEIT has unveiled gaming peripherals company HyperX as the first sponsor of its CS:GO, League of Legends, and VALORANT collegiate leagues.
The deal will see both parties collaborate to provide collegiate...
Tribe Gaming announces Razer as peripherals partner
North American organisation Tribe Gaming has announced a new partnership with gaming peripherals and accessories manufacturer Razer.
As Tribe Gaming’s official peripherals partner, the organisation will be provided with Razer products for...
EA Sports announces ‘The Yard’ invitational tournament
EA Sports has announced an invitational event for its Madden NFL video game series.
The EA Sports Madden NFL 'The Yard' Invitational will see a mix of professional players and influencers battle it out...
Evil Geniuses announces Bud Light partnership
North American organisation Evil Geniuses has strengthened its commercial portfolio with the addition of Bud Light as its official beer sponsor.
The partnership will see both entities collaborate on a range of...
Maestro raises $15m in Series B funding round
Maestro, the interactive live streaming platform for content creators, has raised $15m (~£10.76m) in its Series B funding round.
The round featured funding from existing investors, such as SeventySix Capital, The Strand...
How software solutions can improve engagement in esports — 27 Nerds
In esports, everything is digital. The game, the data, broadcasts, interactions and for the most part, the viewer experience. The industry sobered up from the presumption that just streaming matches will...
Fnatic renews partnership with Letou
London-based esports organisation Fnatic has renewed its partnership with online gaming entertainment service Letou.
The renewal will see the firm continue to sponsor Fnatic's Dota 2 team for the duration of 2021.
RELATED: Fnatic bets...
Top Indian and SEA esports business developments in February 2021
The month of February saw both tournament operators and organisations tie up sponsorship deals in a bid to capitalise on the growing markets of Southeast Asia and India. While the PUBG...
