Esports Entertainment Group strikes sponsorship deal with Kraft Sports

Esports Entertainment Group has announced a multi-year sponsorship deal with Kraft Sports and Entertainment to be the official esports tournament provider of the New England Patriots and the New England Revolution. As...
Caleb Cousens

Creating a culture of excellence in esports — Caleb Cousens

What can esports orgs learn from sports' greatest dynasties? In this piece, ESI's new Guest Columnist Caleb Cousens, CEO of Adamas Esports, explores how teams gone by have created winning cultures,...

FACEIT reveals HyperX as first sponsor of collegiate leagues

Esports platform and tournament organiser FACEIT has unveiled gaming peripherals company HyperX as the first sponsor of its CS:GO, League of Legends, and VALORANT collegiate leagues. The deal will see both parties collaborate to provide collegiate...

Tribe Gaming announces Razer as peripherals partner

North American organisation Tribe Gaming has announced a new partnership with gaming peripherals and accessories manufacturer Razer. As Tribe Gaming’s official peripherals partner, the organisation will be provided with Razer products for...
Madden The Yard Invitational

EA Sports announces ‘The Yard’ invitational tournament

EA Sports has announced an invitational event for its Madden NFL video game series.  The EA Sports Madden NFL 'The Yard' Invitational will see a mix of professional players and influencers battle it out...

Evil Geniuses announces Bud Light partnership

North American organisation Evil Geniuses has strengthened its commercial portfolio with the addition of Bud Light as its official beer sponsor. The partnership will see both entities collaborate on a range of...

Maestro raises $15m in Series B funding round

Maestro, the interactive live streaming platform for content creators, has raised $15m (~£10.76m) in its Series B funding round.  The round featured funding from existing investors, such as SeventySix Capital, The Strand...

How software solutions can improve engagement in esports — 27 Nerds

In esports, everything is digital. The game, the data, broadcasts, interactions and for the most part, the viewer experience. The industry sobered up from the presumption that just streaming matches will...
Fnatic x LeTou Renewal

Fnatic renews partnership with Letou

London-based esports organisation Fnatic has renewed its partnership with online gaming entertainment service Letou. The renewal will see the firm continue to sponsor Fnatic's Dota 2 team for the duration of 2021. RELATED: Fnatic bets...
ESI India SEA February

Top Indian and SEA esports business developments in February 2021

The month of February saw both tournament operators and organisations tie up sponsorship deals in a bid to capitalise on the growing markets of Southeast Asia and India. While the PUBG...