Key esports sponsorships and partnerships, January 2021
January was a busy month for sponsorships and partnerships in esports: G2 x adidas; the LEC and four...
Tag: G2 Esports
Nicecactus: Ad and sponsorship strategy needs to be overhauled
The aptly named Nicecactus is nestled in the Sophia Antipolis valley near Nice, France — a tech cluster...
G2 Esports appoints Mei-Ling Rider as Marketing Director
Berlin-based organisation G2 Esports has appointed Mei-Ling Rider as its Marketing Director, as it looks to expand into the "first...
G2 Esports grows partnership with Nicecactus
Berlin-based organisation G2 Esports has expanded its partnership with team management platform Nicecactus. The two parties will continue to collaborate through...
VERITAS Entertainment raises $10M, unveils LVL gaming centre
Berlin-based VERITAS Entertainment is preparing to open a gaming centre, dubbed LVL, after raising $10 million (£7.72 million) in...
ESL establishes long-term partnerships for CS:GO Pro League
Tournament organiser ESL has established multi-year partnerships with 13 teams as part of its 'Louvre Agreement.' The teams will become...
G2 Esports extends Logitech G partnership for 2020
Berlin-based organisation G2 Esports has extended its partnership with gaming peripherals company Logitech G for 2020. As part of the extension,...
G2 Esports welcomes partnership with Philips Monitors
Berlin-based organisation G2 Esports has entered a partnership with electronics company Philips Monitors for the 2020 season. The deal...
G2 Esports finds gaming chair partner in Secretlab
Gaming chair manufacturer Secretlab has announced a partnership with Berlin-based organisation G2 Esports. Secretlab will be the official...
Chips Ahoy! sponsors newly-launched G2 Arctic
Berlin-based organisation G2 Esports has selected Arctic Gaming to manage its Academy League of Legends team. G2 Arctic will compete in the Spanish...
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