Key esports sponsorships and partnerships: July 2022
Each month, Esports Insider runs through the biggest esports sponsorship and partnership news. Below is our list of the biggest stories from July 2022. Last month saw multiple notable non-endemic…
Tag: LCS
The LCS partners with HBO for House of the Dragon release
The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO. The deal sees both entities work together to promote House of the…
Team Liquid and Honda announce naming rights deal
Multinational esports organisation Team Liquid has announced a significant partnership expansion with car manufacturer Honda. The new multi-year deal will see Honda secure naming rights to the organisation’s League of…
Chicago and Berlin to host LCS finals and Game Changers Championship
Game publisher Riot Games has revealed that the city of Chicago, Illinois, will host the 2022 LCS Championship, the final stage of the League of Legends Championship Series (LCS). The…
Unified renews Riot Games partnership for LCS Proving Grounds
North American esports tournament and production service company Unified has renewed its agreement with Riot Games for the LCS Proving Grounds. As a result of the partnership, the company will…
Jackie Felling appointed as new LCS Commissioner
Jackie Felling, the former Director of Product for the Call of Duty League, has been appointed as the new LCS Commissioner. Felling will be tasked with steering the LCS according to…
