As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw the LPL All-Stars event...
As part of our partnership with China Electronic Athletics, we're now bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Li-Ning...
Snake Esports has been rebraned as Li-Ning Gaming or LNG Esports by Viva China Sports, a subsidiary of the Chinese apparel company, Li-Ning Group. It is expected that LNG Esports...
Shanghai-based Newbee Esports Club recently announced two new partnerships with a heavy focus on merchandise and fan benefits. The two deals with Li-Ning and Bank of Shanghai will see a host of new products...
On February 12th, Chinese popular streamer Yiying “Miss” Han was invited by Chinese apparel brand Li-Ning to attend 2019 New York Fashion Week. At the end of January, Li-Ning announced...
Royal Never Give Up has entered a partnership with Chinese sporting and athletic apparel company Li-Ning. The deal specifically includes the Chinese organisation's Dota 2 roster and will involve a...