The best new betting sites compete with established brands by offering top bonuses, better odds and deeper markets.
We’ve analysed loads of new online bookmakers in the UK to show you what’s on offer and compared the top choices below.
Top New Betting Sites Compared
All new UK betting sites excel in different areas, so we’ve compared three of the best for each category. View our top picks for bonuses, odds, markets, and popular sports.
Best New Betting Site Overall: Betfred
- 🥇 Winner: Betfred – With over 50 sports and esports to bet on, plus a solid welcome match bonus, Betfred is our best new betting site overall. The platform is modern and easy to use, which makes finding markets and placing bets a breeze.
- 🥈 Runner Up: Spreadex Sports – A worthy runner-up overall as a top new online bookie for UK bettors. Spreadex Sport’s quirky availability of spread betting, plus superb in-play betting facility, is a particular highlight.
- 🥉 Podium Finish: BetMGM – One of the best betting websites with a new style that delivers a fresh experience. It’s not the easiest for beginners to find their feet straight away, but the detailed interface and community sports tournaments are perfect for more experienced bettors.
Why Use New Betting Sites?
There are lots of reasons why sports bettors are looking for new online betting sites in the UK. Whether it’s bigger sports coverage or better value odds, these platforms are highly appealing.
While you’ve probably got your own reasons for seeking out a new betting site, we’ve listed a few of the most common below.
- 🎁 Bigger Bonuses: Larger welcome bonuses and ongoing promotions are used by new betting sites to attract new customers, which in turn makes your money go further.
- 🔥 Better-Value Odds: These sites provide more competitive odds that can translate to bigger potential returns for placing the same kinds of bets.
- 📲 Fresh Platform Interface: All new bookies have a smooth and slick interface that offers a modern betting experience. Some of the latest websites are also packed with community-driven features.
- 🎫 Unique Promotions: Innovative and unique offers are available at new sports betting sites as opposed to existing ones. This includes more chances for reload bonuses, early payout promotions, and cashback deals.
- 🎮 Niche Sports Coverage: As these platforms aren’t necessarily based in the UK, they often cover emerging and niche sports (like esports), which provides you with a wider range of betting options.
- 🎥 Extra Betting Features: Cutting-edge features are integrated as standard, unlike many established (and often outdated) sportsbook platforms. Tools such as live streaming, in-play betting, analytics, and cash-outs tend to be better quality and faster.
Are New Betting Sites Safe?
It’s not unusual to have doubts about the legitimacy and safety of new betting sites. But the bottom line is that new betting sites – including non Gamstop betting sites – are safe and secure, as long as they are licensed.
Like the bookmakers we recommend, they operate honestly and fairly because they hold a licence. Plus, they run on secure servers with strong encryption to protect your data. This includes keeping your deposit and withdrawal transactions safe.
➡️ Did you know? You can check the security certificate of any new bookmaker to ensure it’s valid by clicking the padlock in the website address bar.
Red Flags to Look Out For at New Betting Sites
Some red flags stare you right in the face, whereas others aren’t so easy to spot until it’s too late. Keep these in mind when researching new UK sports betting sites for the first time, or if you’re switching up your provider.
- 🚩 No Licence: A lack of a proper licence is a major warning sign. The best new betting sites are licensed and adhere to high standards of fairness and security.
- 🚩 Poor Reviews: Negative feedback from other experts and actual customers can indicate issues. One might be an exception, but multiple poor reviews highlight problems with service and reliability.
- 🚩 Bad Bonuses: Misleading bonuses with unfair conditions (such as extremely high wagering requirements), are a non-starter. The best betting sites don’t play this game, as they’re interested in winning your trust, which starts by offering an attractive and fair welcome offer.
- 🚩 Rubbish Odds: New online bookies should give you more value on your bets, not less. Never settle for significantly lower odds, as this will result in less returns and profits both short and long term.
- 🚩 Substandard Customer Support: Slow or unhelpful customer service can be a major red flag. You need to know you can get reliable help when you need it and that the operator prioritises customer satisfaction.
Bonuses at New Betting Sites in the UK
At new betting websites, you’ll find the standard range of bonuses that you’re used to seeing. However, some bonuses are more generous, plus there are unique promotions too. Here are a few of the most popular new UK bookmaker offers to keep an eye out for:
Welcome Bonuses
What They Are: The most common new customer betting offer in the UK. This is typically awarded when you sign up for the first time and make a first deposit.
Example Bonus: Get a 100% welcome bonus match on your first deposit up to £250.
How to Maximise: Check whether the wagering requirement includes the bonus + deposit amount, or just the bonus. This way you’ll be able to calculate the total bets you need to place in advance.
No Deposit Bonuses
What They Are: An existing member or new customer offer for betting on sports with a set amount of bonus funds. It’s a completely free bonus awarded with no deposit required.
Example Bonus: Register a new bookmaker account and get a £10 bonus to use on football markets with no deposit required.
How to Maximise: No deposits are known for having very high wagering requirements, choose one with the lowest multiplier to make it easier to cash out and keep what you win.
Free Bets
What They Are: A type of bet that you can place for free on one or more specified sports. Generally awarded to new bettors as a fixed amount when a deposit or previous bet has been made.
Example Bonus: Place 3 x bets with minimum odds of 1.30 and get a 4th free bet between £4.50-£100.
How to Maximise: Make a note of the free bet period as they tend to have short expiry dates (1-7 days). This way, you won’t lose track of the time you have to use it on a preferred sport.
Reload Bonuses
What They Are: A deposit-match offer for existing bettors rather than new ones. Unlike new betting account offers, they’re awarded when you ‘reload’ your account with more funds beyond the welcome bonus.
Example Bonus: Reload your account with at least €20 per week to activate a 50% weekly reload bonus up to €200.
How to Maximise: Some of the newest online bookmakers have set days for redeeming reloads, such as Tuesday or Friday. If you’re due to top up your account, wait until a day when the offer is available to benefit from extra funds to bet with.
Cashback Offers
What They Are: Collect a portion of your lost bets back automatically. Usually awarded as a percentage (like 10%) over a set period of time or as part of a loyalty program.
Example Bonus: Get up to 12% weekly cashback as part of a loyalty program.
How to Maximise: Some new UK betting sites have wager-free cashback. Look for a bookmaker with this attribute so you have the option to cash it out straight away.
Combo Boost
What They Are: A multiplier bonus applied to your combo bets like accumulators. The more selections you add to your bet slip, the higher the boost, and ultimately more profit you can make.
Example Bonus: Place a combo bet of at least 4 selections (fourfold / accumulator), with minimum odds of 1.50 to get up to 1.5x boost.
How to Maximise: Stick to sports you’re most familiar with to give yourself the best chance of success at new bookies, as the more selections you pick, the higher the multiplier will be.
Bet Insurance
What They Are: Get a portion, or all of your bet back to use again if it loses. Sometimes called a risk-free bet, if you win, your bet will be paid as normal.
Example Bonus: Get one no-risk bet on any sport per week.
How to Maximise: The amount at which your bet is insured is capped. Make sure you know what the upper threshold is, as anything you bet over this amount won’t be covered if you lose.
Sports Available at New Betting Sites
There is an incredible variety at new betting sites in the UK with huge sports coverage that sets them apart from established bookmakers.
Here are a few of the most popular markets covered by our new online bookies in 2025.
- ⚽ Football: The most popular sport at all new UK bookmakers. Bet on big leagues like the Premier League, or international tournaments like the Euros or World Cup. The most popular way to bet at new football betting sites is on the match result (1X2), where you get to pick a home win, away win, or draw.
- 🏇 Horse Racing: This sport is up there with football for popularity, with weekly and annual race meetings at well-known tracks. Major events attract big-money bets like the Grand National, Ascot, and Cheltenham. Bet on a horse to win or place with each-way betting.
- 🎾 Tennis: Bet on the ATP and WTA tours, including Grand Slam tournaments like Wimbledon. Back your favourite player at new online bookmakers by picking a match winner at the oldest and most prestigious tennis tournament in the world dating back to 1877.
- ⛳ Golf: With the PGA and European Tour events, there’s always some golf action going on at new bookies. Major competitions like the British Open, the Masters, and Ryder Cup are big ones to look out for.
- 🥊 Boxing: Whoever your favourite boxer is Usyk, Joshua, Fury or Dubois, you can bet on major bouts from heavyweight through to flyweight. All of the best new betting sites offer fight results, and method of result bets, including draw options.
- 🏏 Cricket: There are loads of ways to bet on cricket, one of the oldest sports in the UK with the first match on record in 1709. Bet on test matches, one-day internationals, and T20 leagues like the IPL.
- 🎮 Esports: The newest sports betting sites have esports in their books as standard. Bet on competitive gaming events on the likes of League of Legends, CS:GO, and Dota 2 by deciding which team or competitor will win the match.
- 🏀 International Sports: Bet on domestic and international sports taking place around the world. You’ll find an extensive range of markets at the newest UK bookmakers, including American Football (NFL), basketball (NBA), and baseball (MLB). Look out for different bets like the moneyline, spread, and baseball’s runline.
Payment Methods at New Betting Sites
Some banking options (like crypto and credit cards) aren’t available at UKGC-licensed platforms, so new betting sites and credit card casinos give you more freedom to deposit and withdraw your money.
We’ve listed the most popular payment methods that new bookies offer to find the one that suits you best, keeping in mind speed, charges, and security.
🪙 Cryptocurrency
Digital currencies like Bitcoin, Ethereum, Tether, and Litecoin are used for quick and secure transactions at new UK sports betting sites. They offer the benefits of privacy / anonymity, and are much quicker than traditional methods.
💳 Credit / Debit Cards
Standard cards like Visa and MasterCard are used for instant deposits and some withdrawals, though this is quite rare unless your card is linked to a bank account. Some banks may charge transaction fees and withdrawal processing times can be lengthy.
📱 eWallets
Brands like PayPal, Skrill, and Neteller are e-wallets for online transactions without disclosing your financial info to the new bookmaker. Trouble is, these companies charge commission fees and deposits aren’t usually available for new customer betting offers and other bonuses.
🏦 Bank Transfer
Make a direct transfer of money from your bank account to the new betting site. The limits are usually higher than other options but so are the fees and turnaround times too.
➡️ Did you know? The average Bitcoin transaction time is 10 minutes, which results in faster payouts at new betting sites than other UK bookmakers.
Latest News, Updates & Trends at New Betting Sites
New betting sites are always popping up in the UK and we’re constantly on the lookout for the latest brands and fresh innovations in the industry. We regularly review these new bookmakers and the latest promotions so you don’t miss out on offers and updates to the UK market.
Here are some interesting trends when it comes to betting in the UK:
- Football is still the dominant sport in the UK, both in popularity and betting appetite. Around 45% of the gambling population regularly places bets on football matches.
- Revenue from esports betting in the UK is expected to reach around £190m in 2025. The increase in demand is driven by younger audience viewership and engagement.
- The number of bets placed on real events by UK bettors per quarter is over 290 million.
- The UK was the first country to ban credit card betting sites. But a report by the National Centre for Social Research (NatCen) reveals that it hasn’t been as effective in helping high-risk gamblers as opposed to low-risk.
Best New Betting Sites – Key Takeaways
It’s fair to say that the best new betting sites are shaking things up by offering perks and benefits that go beyond older platforms. They bring a refreshing change compared to long-established bookmakers that can feel a bit stale and stuck in their ways.
If you’re still on the fence about trying a new bookie for the first time, or thinking of switching from another provider, here are our key takeaways:
- New online betting sites offer bigger bonuses and better odds that can increase your winning potential.
- They’ve got fresh ideas and community-driven platforms that can enhance your experience. Plus, their wider coverage of niche sports and esports offers more betting markets around the clock.
- The option of using flexible crypto payments provides quick transactions and added security.
FAQs for New Betting Sites
The best new betting site in the UK is Betfred, due to its coverage of over 50 sports and esports including football and horse racing.
Yes, new online betting sites are secure provided they run on SSL with encryption. You can verify this yourself by checking the padlock in the web address bar, where you’ll also see the security certificate validity.
Yes, new betting sites provide generous welcome bonuses that often outweigh those offered by longer established bookmakers. The new-customer promotions are used to attract new bettors to their platform and away from older brands.
The sports that you can bet on at new UK bookmakers are extensive in number in the region of 40+, including football, horse racing, greyhounds, tennis, golf, boxing, and cricket.
Yes, you can use various payment methods at new bookies like debit cards, e-wallets, bank transfer, plus additional options such as cryptocurrencies like Bitcoin, Ethereum, and Tether.