SNICKERS becomes the ‘Official Chocolate Bar’ for ELEAGUE

26 October 2016


You’re not yourself when you’re hungry. Turner and WME | IMG have announced SNICKERS® as an official marketing partner for the second season of ELEAGUE. The much loved treat will henceforth serve as the league’s ‘Official Chocolate Bar’. allisonsnickers

ELEAGUE’s second season recently kicked off with open qualifiers in early September and this was followed up with the Group Stage competition last weekend. It is aired weekly on Friday nights on TBS. Incidentally this isn’t Snicker’s first entrance into sports partnership, the bar is already the official chocolate bar of the NFL. 

Seth Ladetsky, Senior Vice President of Turner Ad Sales said: “We are excited to welcome SNICKERS into ELEAGUE and to be working with them to tap into the passion fans and players alike have for the competition.

“It is an incredible brand that fits perfectly with the community’s culture, and we look forward to creating authentic experiences that resonate with ELEAGUE’s highly-engaged, dedicated millennial fan base.”

Allison Miazga-Bedrick, Senior Marketing Director for SNICKERS commented: “The ELEAGUE partnership aligns perfectly with the SNICKERS Brand and the ‘You’re Not You When You’re Hungry’ Campaign. The Brand craves getting closer to ELEAGUE’s dedicated millennial fan base who looks for the kind of fun that aligns to the solution that only SNICKERS offers when ‘You’re Not Yourself When You’re Hungry.'”

As an official marketing partner, SNICKERS will be tapping into ELEAGUE’s younger viewing audiences through a number of branding elements across television and digital. These include sponsorship of the ELEAGUE pre-game show airing on TBS and “You’re Not You When You’re Hungry” Moments airing post-game every week which will capture the biggest gaffes and bloopers from that week of gameplay.

Additional ad spots will only air between breaks in the action alongside ELEAGUE’s ‘ad tracker’, a scrolling ticker highlighting stats and additional information about participating teams and players.

Esports Insider says: The first chocolate bar to be officially affiliated to an esports organisation. With the breadth of ‘official partners’ in traditional sports, expect more of these in esports in the coming months. Snickers is just the beginning.