Playing the river: One start-up’s bet on esports broadcasts

 Twitch effectively categorised esports in April 2020 when the livestreaming platform introduced an ‘Esports’ specific tab onto its homepage. On today’s UI, the category rests alongside Gaming, IRL and Music with the...
Gamer sleeping

Helping esports teams sleep better, one night at a time

Sleep has become a luxury in recent years. More so for esports athletes and content creators whose life and brand revolves around being online 24/7.  Being a professional esports athlete requires a...
Esports investment report, June 2021: Complexity Gaming, Team BDS, VSPN

Esports investment report, June 2021: Complexity Gaming, Team BDS, VSPN

Investment news in June 2021 highlighted some major changes within the esports world, including everything from the introduction of a future LEC team or another esports organisation becoming publicly listed. Every month,...
Reely video optimisation

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain....
esports marketing

The importance of flexible tools in esports marketing

As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and...
Sponsors June 2021

Key esports sponsorships and partnerships, June 2021

In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to diversify. Each...
celebrities in esports

A guide to: Celebrities in esports – football, basketball and sports

Celebrities in esports hail from a wide variety of backgrounds from musicians to actors, but none so prevalent as those from the world of traditional sports —especially footballers. Famous athletes and sports...
Esports Movers and Shakers June 2021

Esports Movers and Shakers in June 2021

Each month, ESI, in collaboration with Omnicoach, compiles the period's most significant esports movers and shakers (personnel changes).  Omnicoach is an AI company that has created a white label gamification and monetisation...
ESPL and Warner Music India 'Weekend Vibe'

ESPL and Warner Music India debut ‘world’s first’ synchronised song release, esports tournament

The esports and music pulse has been throbbing for years. As such, entertainment companies like Warner Music Group have probed across the globe searching for new ways to activate its portfolios...
ESI LATAM Round-up June

Top LATAM and Brazilian esports business developments in June 2021

Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from June. Top LATAM esports...