ESL has today announced an intriguing partnership with Emirates Airline that will see on-demand esports content available at passengers fingertips.
There’s no shortage of people who love and work in esports and take long-haul flights. Now you can swap the arduous task of watching eight seasons of Big Bang Theory for reliving some of the finest esports action in recent years. Whether it’s Astralis lifting their first IEM title, Na’Vi storming through ESL One New York or perhaps SCII, Dota 2 or League of Legends are more to your liking – you can relive the best ESL action on an Emirates flight.
The partnership initially runs until June 2018, with every Emirates flight in their network of 150 destinations being kitted out with on-demand esports content on the inflight entertainment systems.
Torsten Haux, VP of Global Media Rights at ESL, commented in the initial article:
“At ESL, we are always looking to increase the visibility of esports and are happy to work with Emirates, the world’s largest international airline, on our first inflight entertainment deal. As a truly global company with events all around the world, I’m sure that players and fans will enjoy ESL’s esports highlights as they travel on Emirates airline.”
For players utilising Emirates, they’ll have a chance to go back and watch tournaments that they’ve competed in – effectively reliving their finest (or worst) moments from a spectator perspective. It has also been revealed that the deal encompasses future stadium events such as ESL One Cologne. That means you won’t be stuck on a flight next year and still having to watch 2016 content. The content will be fresh and fans, players and talent alike will all have a plethora of esports content at their fingertips going forward.
Esports Insider says: Great news. No more tedious TV series, we can now finally watch esports on flights. Now watch as you get stuck in the middle seat, stick on Fnatic versus Team Secret from ESL One Frankfurt – and get some pretty odd looks from the people either side of you. The dream. Congratulations to ESL, this is a great idea and surely a fantastic partnership in the making.