ULT, the California based esports apparel and fashion brand, has announced that it has teamed up with Versus Sports, on a clothing and content collaboration.
Versus is a pro Madden organisation founded in 2016 which currently fields seven players across the US. It’s led by Founder and CEO Manny Anekal, whilst ULT is a part of Ultimate Media Ventures which boasts a 22,000 square foot studio in southern California. ULT works with the likes of eUnited and supplies pro teams, brands and fans in the esports space, whilst it also looks further afield. You can read our Kings of the Merch series interview with Nate and eUnited President Jamie Daquino here.
We recently hosted the third in our ESI Forum Series which had a panel discussing esports & apparel, from jerseys to streetwear. It was at the Fnatic Bunkr, and you can read more about this here.
Nate Eckman, Ultimate Media Ventures Co-Founder and Chief Creative Officer, said of this arrangement: “The evolution of the ULT brand into the traditional sports space is something we are very excited by.
“Challenging cultural ideas of athleticism, sport and fashion for this community is something we at ULT are deeply inspired to do. Being able to partner with Versus Sports and collaborate with Manny Anekal on product ideas and content strategy is a total thrill.”
Anekal added: “Currently every esports team jersey looks exactly the same with no reflection of key aspects of the this genre: sport, fashion and athletics. Many brands also miss the mark on telling the story and lifestyle of these gaming professionals.
“With ULT, Versus Sports found the perfect partner that recognised the team’s brand vision and our cultural ethos. I also wanted to build apparel that was fashion forward and innovative not just in design; but being able to build upon ULT’s content strategy and platform.”
You can check out what’s available so far from the Versus Sport range on ULTesports.com right here.
Esports Insider says: We’re big fans of the ULT brand and their apparel lines so we see this as a great one for Versus to partner up with. It’s true that jersey designs in esports at large could do with being a bit pepped up too, and moreover the potential of streetwear designs related to esports is huge. The initial range looks the part as expected, and we look forward to seeing what else emerges out of this partnership.