Dallas Cowboys owner acquires majority stake in compLexity Gaming

Owner of the Dallas Cowboys NFL team Jerry Jones and Real Estate tycoon John Goff have today announced the acquisition of a majority stake in esports team compLexity Gaming.

As an organisation compLexity are veterans of esports, with history stretching back to 2003. Claiming over 130 championships in different gaming titles, they have the pedigree most teams lack. Joining in that success, the Dallas Cowboys have the joint-second highest amount of Super Bowl attendances and wins making this a successful partnership. compLexity currently have rosters in CS:GO, DOTA2, Hearthstone and GWENT, as well as a strong roster of streamers, who are set to benefit from this deal.

Full terms of the deal have not been released, but is set to see Jason Lake remain as CEO at compLexity and retain a minority stake in the organisation. Co-Founder Jason Bass sells off his share of the company and is set to leave the organisation. The deal will also see the team move to the home of Dallas Cowboys, The Star, in Frisco, Texas. The two will also start work on a “state-of-the-art operations center”, featuring production studios and training facilities, where compLexity will be based. 

Jason Lake, Co-Founder and CEO of compLexity stated: “Dreams do come true. I’m thrilled and honored beyond words to be working with the Jones and Goff families. Everyone at compLexity is eager to re-locate to the great state of Texas and continue building our gaming legacy alongside such unparalleled partners.”

Jerry Jones, Owner of the Dallas Cowboys added: “The growth in professional gaming is incredibly significant. We are proud to be stepping into this space with John Goff and an industry icon in Jason Lake. Between our stadiums, our personnel, and our experience and knowledge of professional sports, the synergies here are endless and I’m confident our resources will continue the growth of Complexity for years to come.”

The full announcement can be read on compLexity Gaming’s website here. Jason Lake’s blog post about the move can also be read here.

Esports Insider Says: A big move for one of the oldest known teams in esports. Being, probably, the most successful team in North American esports would’ve brought suitors a-plenty and choosing the right people would’ve been a stressful time. Congratulations Jason(s)!