Dominic Remond, Sydney Sixers General Manager, has been appointed as the CEO of Gfinity Australia.
Plans for Gfinity Australia were announced back in August as part of a joint venture with London based Gfinity and IKON Media & Entertainment. Remond will join the company in the new year in February after more than four years with Australian cricket team the Sydney Sixers.
He will finish the current Big Bash League season before starting with the new project.
Remond also runs his own sales and marketing consultancy and has worked with brands such as Sony Pictures Home Entertainment and Schweppes.
Ciaran Davis, HT&E CEO and Managing Director, said of Remond’s appointment: “His extensive corporate and marketing expertise, as well as his involvement in the evolution of the Big Bash League from its early infancy and the successful commercialisation of that content, will be invaluable as we roll out the esports business and establish this inaugural city-based franchise league in Australia.”
Remond added: “The role of Chief Executive of Gfinity Australia provides a unique opportunity to be part of the rapidly growing eSports sector in Australia and drive growth for HT&E which has a powerful platform to be leveraged with its radio, outdoor and digital assets.”
The Challenger and Elite Series that have formed the bulk of Gfinity’s focus in London will be replicated over in Australia, though there will be differences. The Australian Elite Series will see city-based pro franchise teams battle it out on a weekly basis, with each event broadcast live both online and ‘across other TV and media platforms’.
Esports Insider says: An appointment with someone from a strong sporting and brand background then with Sydney Sixers Dominic Remond confirmed as the man to lead the Gfinity Australia project. We don’t typically hear much in the way of esports news from down under so we anticipate far more in 2018 when this league gets underway.