Rick Fox’s Echo Fox confirm North American LCS franchise spot

Ollie Ring
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Echo Fox, the esports organisation with roots in the FGC has confirmed it has secured one of ten North American League of Legends Championship Series (“NALCS”) spots in the new permanent partnership scheme. 

It comes as little surprise given the list of teams and franchises that have been accepted, with big sports investment coming from many and three NBA teams hopping straight in. Most recently, Echo Fox was included as part of an investment partnership between Vision Esports and the New York Yankees. The investment will allow accelerated growth and increased brand awareness for the Echo Fox organisation and brand across the globe. 

The partnership aims to “mirror the management of Echo Fox in a manner similar to traditional professional sports properties”. Rick Fox, former NBA Champion and Echo Fox founder commented: “Riot Games has been at the forefront of esports since it installed the LCS back in 2014. We are extremely honoured and proud that Echo Fox will be one of the charter franchises in North America and our selection further proves that Echo Fox will continue its ascent to becoming the number one esports organisation in the world”. 

Jared Jeffries, recently appointed President of the organisation commented: “We are on the forefront of something magnificent for the esports world and we’re looking forward to competing against nine other world class esports organisations to win this inaugural season”. 

The Echo Fox organisation now houses teams competing in 12 different esports titles and holds a roster of over 40 competitive players. League of Legends will be the organisations first venture into the “big three” esports titles and it’s quite the gig. Rick Fox will be up against some familiar faces as the Cavaliers, Golden State Warriors and Houston Rockets all field teams next year. 

Esports Insider says: Congratulations to Rick and the team. League is very different from many of the titles they compete in but here’s hoping they embrace the new league spot. There’s some big names in the NA LCS next year, that’s for sure. 

Ollie Ring

Contributing Editor
Ollie swapped the abacus for Sonic on the SEGA Mega Drive at neighbor Frank's house at an early age and has never looked back. With thousands of hours in Dota 2 (and no ability to show for it), he still clings on to the hope that one day, he will replicate Natus Vincere at gamescom 14 years ago and lift the Aegis of Champions. Ollie has been at the intersection of video games, esports, and gambling for over ten years and has also worked in consultancy in the gambling industry. Ollie's work can be found on the likes of: BBC, Red Bull Gaming, Esports Insider, CasinoBeats, PC Gamer, Green Man Gaming as well as his own thought-leadership substack "Esprouts" looking at specific studies and stories where games meet gambling.
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