It was announced yesterday at the Esports BAR in Cannes that Renault is joining the ever-expanding world of esports in a partnership with French organisation Team Vitality.
Creating Renault Sport Team Vitality, the team will compete in titles such as Rocket League and potentially Formula 1.
The partnership will see Philip “Paschy90” Paschmeyer, Victor “Fairy Peak” Locquet, and Sandro “FreaKii” Holzwarth represent Renault Sport Team Vitality in this year’s Rocket League Championship Series Europe. The organisation is also in talks to compete in the Formula 1 Esports Series.
Renault Sport Racing will offer its esports athletes with access to top class facilities such as its Formula 1 factory, which is located in Enstone, UK, to train with both drivers and staff. Not only that, Team Vitality will use its years of experience to assist the players in competing at the highest level.
Bastien Schupp, Vice-President Global Brand Strategy and Marketing Communications, Groupe Renault expressed his excitement about this new venture for the automobile giants. “This partnership is a tremendous opportunity for the Renault brand to be exposed to new and younger audiences. The combination of Vitality’s eSports vision and expertise with our successful history in motorsport is a great partnership.”
“As a discipline, eSports have a promising, far-reaching future and we’re looking forward to connecting people from Renault Sport Racing to these young gamers and being a part of it,” Schupp concluded.
Team Vitality Founder and Chairman Fabien Devide also weighed in on his organisation’s latest foray into esports. “Vitality’s DNA is to be seen as a French front-runner that is competitive in the international arena. Our partnership with Renault is a natural match, not only because we share the same values and colours but also because we all want to make it to the very top of the European and international scenes.”
“At Vitality, we stand to learn a great deal from Renault Sport Racing and how it prepares for Formula 1 races,” Devide continued. “At the end of the day, many of its methods are the same as those we employ in eSports, namely data and performance tracking, physiotherapy, fitness training and mental training.”
Esports Insider says: It’s amazing that yet another world-renowned company is making the move into esports. Renault’s future in the esports industry is in great and capable hands with Team Vitality.
Team Vitality CEO Nicolas Maurer is one of the speakers at our own ESI Super Forum, a one day conference looking at sports and esports on Thursday 22nd March at Stamford Bridge