PGL announced today it has appointed event sponsorship group, Hugh Holland, to sell global sponsorship opportunities across its full international events portfolio in 2018.
PGL is one of the largest esports event organizers known for top notch production quality for major events in Dota 2 and CS:GO while recently expanding to PUBG. They have produced hundreds of esports tournaments since their founding in 2002 and are the only organizer to run three Dota 2 majors in the span of one year on three different continents.
The partnership will begin with China’s Dota 2 SUPERMAJOR as Hugh Holland, the London based brand partnership consultancy firm, with clients such as Jaguar, Levi’s and Red Bull, will lead partnerships to generate revenue lines with non-endemic brands.
Founder of Hugh Holland, Tim Mangnall said: “The esports industry – albeit substantial – is still navigating unventured territory by way of non-endemic brands, something we’re keen to lead into 2018 to great success. The partnership with PGL is something we’re very proud of given their undeniable prowess in the space.”
CEO of PGL, Silviu Storie, said: “We are eager to bring our expertise to the table in presenting esports as a viable and profitable investment opportunity for non-endemic brands. Through our collaboration with Hugh Holland we are eager to expand the global base of sponsors that can benefit from the unique promotional opportunities esports offers. This in turn will undoubtedly be an incentive for growth in the entire field.”
PGL previously struck a deal with IMG a mere two months ago to sell global media broadcasting rights.
Esports Insider Says: There’s no doubting PGL is a powerhouse when it comes to esports production. As it evolves so must the sponsorship expectations. Bringing on Hugh Holland to handle the sponsorship responsibilities means that PGL can focus on what they do best, delivering great esports events around the world.
