Spanish gaming organisation Giants Gaming is no more. Instead, in partnership with its main sponsor, the organisation is now known as Vodafone Giants. It will have 35 players competing under its name all around the world, in titles such as League of Legends, Call of Duty, and CS:GO.
As part of this new partnership, Vodafone Giants will help to grow Vodafone’s esports related channels on both Twitch and YouTube. The players who compete for the organisation will be involved in content that’s produced from now on, giving advice to amateur, budding competitors, and taking part in live question-and-answer sessions. The first of these sessions will take place on April 24th, with Vodafone hosting an AMA with a live audience on Twitch; two-time FIFA world champion Alfonso Ramos will be present to answer any questions.
Cristina Barbosa, Image & Brand Director of Vodafone Spain discussed this partnership in a statement, which we translated: “We are very excited about this alliance that is a step forward in our strategy and ambition to lead the esports in Spain. We want to be protagonists of the competition and contribute to the entertainment of all the fans, maintaining our commitment to bring them value through our content and help them reach their best level as players.”
José Ramón Díaz, President of Giants also commented in this translated quote: “For a pioneer club in Spain as Giants is proud to have the pioneer operator of esports as a sponsor. It is a very important agreement for our club, we take ourselves very seriously with whom we associate and believe that it is a great opportunity for both brands. In addition, it arrives in a very special moment for Giants, this 2018 is our tenth anniversary and we have been a while preparing something very special for our fans.”
As a gesture of goodwill, the organisation is handing out new Vodafone Giants jerseys to those who have bought a Giants Gaming-themed jersey in recent months.
Esports Insider says: It’s good to see a huge telecoms brand such as Vodafone want to get so involved with esports. Not only that, embracing content creation with the players will undoubtedly strengthen the brand.
