North American esports organisation 100 Thieves has announced its third partner in the form of streetwear and sneaker reselling platform StockX.
Revealing the partnership in a new video, Matthew “Nadeshot” Haag, Owner and CEO of 100 Thieves previously promised to buy the League of Legends team pairs of Yeezy 350 Boost trainers should they defeat OpTic Gaming in the first day of the 2018 NA LCS Spring Split. He’s finally made good on his promise with this deal.
The video makes it clear the StockX helped Nadeshot to fulfil his pledge, but the perks of the partnership for 100 Thieves beyond this move are yet to be known. StockX, however, is hosting a giveaway through its newly-formed partnership with the organisation. The marketplace is looking to give away the same shoe as the 100 Thieves players have just received, with instructions being laid out at the end of the announcement video.
100 Thieves has added StockX among its roster of partners, which already included gaming peripheral company Razer and mortgage service Rocket Mortgage by Quicken Loans. The organisation’s deal with Razer is initially a one-year agreement, with the players being kitted out with mice, keyboards, headsets, and surfaces for both training and competing.
Quicken Loans was founded by Dan Gilbert, Co-Owner of Cleveland Cavaliers in 1985, and he invested in 100 Thieves back in November 2017 – a move that meant the organisation could acquire a spot in Riot Games’ NA LCS. Since then, it has acquired a Fortnite roster and is set to compete in the upcoming Clash Royale League.
Esports Insider says: This is a fun partnership that pays off a tidbit that was featured in an early episode of the organisation’s docuseries. While the conditions of the partnership aren’t clear, we’re sure this won’t be the last we see of StockX in 100 Thieves’ content.