Fanatec become official sponsor and supplier of F1 Esports Series

Formula 1 esports has welcomed Fanatec as official sponsor and supplier of the F1 Esports Series. The two parties signed a deal that will extend until 2022.

Fanatec will also provide simulators for use in the fanzone and for all drivers during the 2018 season, from next season Fanatec will also provide cockpits and seats for use in the F1 Esports Series.

Fanatec joins DHL as an official sponsor of the event when they debut at the Pro Draft on July 9th to be held in London.

Adam Crothers, Head of Digital New Business at Formula 1, had this to say: “If there’s one sport where simulators really give fans a taste of the real thing, then it’s Formula 1. Therefore it is vital to offer our fans a driving experience that is as realistic as possible and so we need partners who are at the cutting edge of technology and world leaders in their field: Fanatec is a perfect fit with this premise.”

Fanatec will also release a series of official F1 steering wheels for retail release.

Thomas Jackermeier, CEO of Endor AG (Fanatec), added“We are thrilled that the most popular motorsport series in the world is heavily investing into esports and will bring sim racing to a new level. Among all esports categories, racing is the only one which actually allows gamers to become better drivers in real life and perhaps even start a motorsport career. The Fanatec racing wheels developed for F1 Esports combine outstanding realism as well as the performance you need to compete with the best sim racers in the world.”

Esports Insider says: An obvious partnership for a sim racing esports event, but an important one regardless. Fanatec is a brand well known among dedicated sim racing fans, so their inclusion in one of the scenes first big breaks into esports is a no-brainer.