Popular YouTube personality Preston Arsement, has joined the Dallas-based organisation Envy Gaming. Preston will join the organisation as an investor and content creator featuring the Envy brand across his social media and YouTube.
Having launched his YouTube channel back in 2010, Arsement has built a following of around 9 million subscribers across his two channel, PrestonPlayz and TBNRfrags. With just shy of 2 million followers across social media.
Preston recently took part in the charity Fortnite Pro-Am Celebrity Tournament, he was partnered with rapper Lil Yachty, the pair failed to make the top 10.
Preston Arsement had this to say about the deal: “Having one of the most respected esports organizations in the world located in my backyard in Dallas is really special. I’m very selective about where I attach my brand but with Envy, I have known and respected what they stand for since I first started playing Call of Duty. My goal has always been to inspire my viewers, fans, and my family and friends with quality content that shows a passion for what I do – and I’m excited to take that to the next level with a world-class organization like Envy that shares my love for gaming.”
Envy Gaming was founded in 2007, with teams in Call of Duty, Rocket League and Fortnite. The team is also the owner of Overwatch League franchise the Dallas Fuel.
Mike Rufail, owner and CEO at Envy Gaming, added: “Preston embodies the core values and brand pillars of our organization. The authentic connection to fans and the path he took in becoming a premier gaming celebrity is just incredible. Preston is arguably the biggest gaming personality in Texas but has stayed humble and committed to his craft. We are thrilled to have him onboard as a partner in our organization and know Preston will help Team Envy grow significantly.”
Esports Insider says: Esports organisation need to grow, they need to get their message out there – what better way than partnering with someone with such a large social following and content creator such as Preston.