Magic Gaming has announced a new partnership with AS Monaco Football Club, the deal is the first international partnership within the NBA 2K League.
The deal will focus on social engagement between the two brands, fan giveaways and interactions with professional gamers. Magic Gaming hope the deal will provide fans with a ‘unique experience’ across both brands social platforms.
Michael Forde, Orlando Magic Chief Sales Officer, spoke about the partnership: “Magic Gaming looks forward to this distinctive partnership with AS Monaco and what this can accomplish for both teams in the digital space. This also provides a great opportunity for both organizations to expand their international reach. It truly is a win-win.”
AS Monaco esports recently announced they would be joining the eFootball.Pro competition alongside fellow top European sides FC Barcelona and Schalke 04
Jean-Philippe Dubois, AS Monaco Head of Digital, had this to say: “By launching this esport partnership with a club as prestigious as the Orlando Magic, AS Monaco is looking to seize the opportunity to develop its image in North America and to create innovative content and activations for our respective fans. This partnership is fully in line with the club’s digital strategy, to announce us as a pioneering and bold club.”
Magic Gaming ended the NBA 2k inaugural season in 8th place, after being tipped by some power rankings to have a poor season. Magic Gaming currently hold a partnership deal with HyperX.
Esports Insider says: The deal is big for two reasons, it’s the first deal on an international level for a team in the NBA2k League and it’s another big deal within esports for AS Monaco, who have been rather busy in recent months.