Scottish esports organisation Esports Scotland, which supports all levels of competitive gaming from the grass roots up, has announced a new partnership with Currys PC World.
As part of this deal, Currys PC World will sponsor BIG Fest 2018 in Edinburgh on October 6-7th. The event will act as the final stage of the Scottish Esports League and the Overwatch Esports Scotland Cup.
The relationship between Esports Scotland and Currys PC World is pre-existing, with the organisation hosting community nights at the electrical retailer’s Fort Kinnaird branch.
James Hood, Owner of Esports Scotland spoke on the partnership: “We are delighted to partner with PC World for BIG Fest and more PC World store events. We feel they have their finger on the pulse and we are looking forward to developing our relationship with them.”
In August, Esports Scotland partnered with Nerf event organiser Foam Dart Thunder. Operating Nerf events around the Scotland and Northern England, it’s said that it will work with Esports Scotland to run events.
Earlier this month, it was announced that ESL UK had worked with Currys PC World, Intel, and PC Specialist to create and launch its first branded, approved computer. Exclusively available on Currys PC World’s website, the computer was designed with esports in mind.
Esports Insider says: Currys PC World could seemingly continue to partner with huge companies such as ESL UK and Intel but instead, its next step was to support a more grass roots-focused organisation. This, in our books, is an encouraging sign in terms of its intentions in the esports industry.