exceL Esports gains major investment from Guinevere Capital

17 September 2018


Esports organisation, exceL Esports announced it has received a substantial investment from Guinevere Capital, an esports and entertainment investment group.

Guinevere Capital’s primary investments are focused in the Oceanic region with stakes in the League of Legends Oceanic Pro League team, LG Dire Wolves, the Overwatch Contenders Series team, Sydney Drop Bears and the Esports High Performance Center.

Kieran Holmes-Darby, Managing Director of  exceL Esports said: “On behalf of the exceL organisation, I can say that we are thrilled to have Guinevere Capital as partners moving forward. They bring a wealth of experience in the esports sector, with a clear focus on how to scale businesses in the space and operate them sustainably, which are both very much goals for our current management team.”

Dave Harris, Managing Director of Guinevere Capital

As part of the investment, Dave Harris, Managing Director of Guinevere Capital, will be added to the exceL managing board.

Dave Harris added: “We’re really excited to be expanding into the UK market, looking to help build the esports scene in this region and replicate our success in Oceania. We always start by identifying the right people and management when taking on new projects, and everyone we spoke to in the UK industry pointed us towards exceL.”

In April, Harris was featured on the Esports Roundtable to discuss the state of Oceanic esports. 

There were no financial details on the investment released, other than stating Guinevere Capital will be a majority shareholder of exceL esports.

ExceL has teams in Street Fighter V, Rocket League, League of Legends, FIFA 18, World of Warcraft and Hearthstone. The organisation also holds sponsorships from Zip Buddy, Scuf Gaming, Cooler Master, Omen by HP, Raven, Neubria and Twitch.

Esports Insider says: Guinevere Capital is well known for its investments in the Oceanic region and expanding outside of that region into Europe can only mean good things for the investment company and its dedication in esports.