Norway-based esports organisation Nordavind has made technology giant Lenovo its official PC and monitor partner.
Lenovo will provide its Legion gaming products – including PCs, notebooks, monitors, and tablets – for Nordavind to use.
Steffen Willumsen, Commercial Director for Nordavind said: “Since our inception in 2017 we’ve had a dedicated strategy regarding who we wish to surround us with. We believe that working with industry leaders provides unique insights and provides a chance to develop together with some of the brightest and best people whom aspire to make an impact on our industry. Lenovo with their long and rich history have proven themselves as one these leaders.”
Specifically, Nordavind’s players will use the Lenovo Legion T730 desktop, the Legion C730 Cube, the Lenovo Legion Y730 notebook, and the Lenovo Legion Y25F monitor. The two parties will host activations, create co-branded content, and collaborate on product development.
Martin Sterner, Director of Nordic Consumer Business at Lenovo added: “We are very excited to enter into this partnership with Nordavind. The gaming market is a fast and steady growth area in the PC business and represents a great opportunity for Lenovo. By partnering our Legion brand with Nordavind we expect to learn and grow our brands together whilst establishing our name further in the Gaming scene.”
Nordavind was founded in 2017 by Magni Sports AS and New Meta AS in collaboration with Vålerenga Football AS. The organisation is also partnered with DNB and Elkjøp.
In May, Lenovo Legion was announced as the PC and monitor sponsor of Rainbow Six Siege esports through a partnership with Ubisoft. A year-long deal was reached.
Esports Insider says: Nordavind doesn’t have a long list of partners like other organisations, only having pre-existing deals with an household appliances company and a giant Norwegian finance group. This type of partnership isn’t new in esports, but that’s a positive sign – working with a company like Lenovo is a good thing. We’re intrigued to see what content and activations come from this.