We Are Nations will handle the production of apparel and merchandise for its new partners.
Patrick Mahoney, CEO of We Are Nations discussed the partnerships in a statement: “We are really excited to be aggressively expanding. Whether it’s a new team or tournament series, our growing roster is opening up all sorts of sales opportunities for all our clients. Between all of our services we can provide for a wide range of clients to be serviced, all around the world.”
Most recently, OpTic Gaming announced a partnership with Mountain Dew to coincide with the new Mountain Dew AMP Game Fuel beverage. In November, the North American organisation renewed its partnership with controller brand SCUF Gaming.
In November, We Are Nations was announced as the long-term merchandising partner of Riot Games’ NA LCS, starting from 2019. The deal includes the sales and distribution of merchandise for the premier North American League of Legends competition.
In September, BLAST Pro Series enlisted Pinnacle as its official betting partner for the rest of the 2018 season, and Turtle Beach was brought on as a partner of its Copenhagen event over November 2nd-3rd.
Esports Insider says: We Are Nations is undoubtedly trying its hand at growing in a quick fashion, but it’s doing so by adding a variety of endemic companies to its list of partners. Hopefully it doesn’t sacrifice quality of its apparel for the quantity it needs to produce.